In post-war cinema, movies became part of political propaganda, especially when the creators did not want to tackle directly on a particular issue.* The use of metaphors and euphemisms became part of the story telling especially when the creators tried to avoid strong opposition from censors and political groups. This allowed social commentary to be made under the nose of “puritan” critics! Visual semiotics in modern cinema revealed a new reality in social symbolism.
One of those symbolisms was the living dead, later known as zombies! Zombies appear on the screens in the late 40s and 50s but predominately appear with the name in the 70s. The critics show in their representation of apathetic citizens who are not alert to the dangers of communism. Originally the zombie and the alien body-snatcher became metaphors of the red danger in the US at the time of McCarthyism. The fear of communist expansion was fertile ground to play with public fears. It became evident that a good citizen in order to avoid zombification has to take up arms and resist the menace. Inaction is accessory to the crime of overthrowing the social order.
As the paranoia leading to the red danger subsided, the zombie metaphor began to lose it potency and it become a cult population for those who love watching “B-movies.” In the 80s and 90s, zombie movies became aligned with the impeding doom of the millennium and technological bug that allegedly was coming to wipe out civilisation as we know it.
In the new century, zombie became a representation of those who succumb to technology and become its blind users. Generations Y and Z were accused of spending more time than before on game consoles, surfing the web and becoming “couch potatoes.” The gamers who binge on games for days, losing all other engagements with life until the game is completed. The motionless body of the gamer sitting in the same spot, non-engaging in conversation, was likened to the brainless zombie who slowly moves in space with no volition and conscience.
More recently, the zombie movie genre promoted the idea of a global medical pandemic, mostly caused by a virus that mutates people and turn them into flesh eating abominations! The virus breakout of the zombie disease became so convincing that a concerned member of the public back in 2011 asked Leicester City Council about their preparation in case of an invasion. Of course, at the time, cultural sociologists argued how zombies are a representation of “the other” in terms of race, nationality, and of course gender. Whilst others saw them as a representation of end of days, an eschatological message that bring an end to life as we know it.
Therefore, in the situation of Covid-19 the contagion of the potent virus that can kill some whilst others carry it without even realising it, brings to the surface the zombie fears Hollywood warn us about. In a recent survey a third of US believe that the virus was created in a lab, and whilst most people according to WHO acknowledge the seriousness of the pandemic there are those who question its existence. With opinions divided about the causes of covid19, life in 2020 appears to be a prequel to a post-apocalyptic reality.
Back in zombie movies and we are coming out of a lockdown when cities and towns feel deserted like 28 Days Later, people came out with protective masks like in Resident Evil and became frightened of the invisible threat like in every movie in the genre. Back in 2011, we laughed at the question “how ready are we for a zombie apocalypse?” Maybe if we asked is there a likelihood for a pandemic we could have planned and prepared for now, slightly better. There are great lessons to be learned here and possibly we can establish that when we are looking at healthcare and services, we cannot do more with less! Just whatever what you do, do not take lessons from Hollywood!
Until the next time!
*At this stage, I would like to apologise to my younger colleague and blog comrade @treventoursu who is far more knowledgeable than myself on movies!