Home » Consumerism
Category Archives: Consumerism
Originally written: 26 November 2001
I wanna be like Mike. Mike is filthy rich, in great physical condition, is well perceived by not only his fans, but also the wider public, and he’s even faithful to his monogamous relationship. Mike is generally agreeable, and you almost never see him expressing aggression towards others outside of the game. Mike has never been ‘exposed’ as gun-totting, neither bashing women nor gays, and he’s even pretty articulate. Rumors spread about his philanthropic efforts the same low-income communities where he grew up in a hard-working family. His best friend and biggest fan is his dad, and Mike is so sensitive and secure with his manhood that he wept before the nation upon his dad’s death. Mike’s at the very top of his craft yet never brags and never rests on his laurels. Mike’s humble and certainly a team player. “Nothin’ but net.” Mike works hard.
This is what America tells the world, and outside of this country (which is neither the center of the universe nor even this tiny planet) many believe that Mike is wholly representative of the American dream. For sleuths of Americans, he’s likely representative of the ideal American. I mean, I am not a sports gladiator nor was I born with a trust fund. Hence, in order to be like Mike, I am in school. I work hard. Thus far I’ve earned a degree from an elite university and am currently enrolled in another. I estimate that so far, my education itself has indebted me over one hundred twenty thousand; and I am nowhere near done. There’s little guarantee that I’ll be wealthy, or even employed. There’s absolutely no guarantee, and in fact, factors are working against me finding a lifelong stable monogamous relationship.
And I am quite privileged. Imagine if you will, most of the world. Most of us have received that chain e-mail which looks at the world population scaled down to one hundred folks. Imagine if this entire Earth’s population were composed of just one hundred people, there would be less than one person with the opportunities I’ve had. So then, how many would have those opportunities like Mike?
Don’t e’rybody wanna be like Mike?
Imagine now, that you have a happy, humble life. You work hard. You live in the south of France and you attend to the vineyard, just as generations upon generations of your ancestors have done before. What are your chances of ever being like Mike? Imagine that you’re a social worker in Kazakhstan with few resources to offer those who present themselves before you, regardless of their destitute. You work hard. Imagine you’re a child soldier in Sierra Leon who was forced to burn his village to the ground after being forced to massacre several relatives. You cling to the drugs your captors make you take numb you when they rape your mother and sister. You work hard. Imagine that you’re sitting with a doctor in Botswana as she tells you that you are HIV+. You join a quarter of Botswana’s population who live with HIV/AIDS. You work hard, but the monthly medical costs of a person living with AIDS is much more than a year’s salary for you and your husband, who is also positive. Now imagine you are their kids. You like basketball, too. And you practice every day with the plastic carton nailed to the tree out back. You work hard. Imagine you’re the same kid, with the same circumstances, only you’re in the ghettos of America, just like Mike. If you work hard, wouldn’t you become an Olympiad? Wouldn’t Obama present you the Presidential Medal of Freedom in the White House with the Gates? Couldn’t your image become a logo?
What are your chances of ever being like Mike? You work hard. Would it anger you that these images bombard your life? This world is big, but Mike’s dream persists…and penetrates every market on Earth. We’re all sold that version of that dream – that anyone, even a kid as regular as Mike, could be like Mike. If he can do it, anyone can (and you can with this can of cola, sports drink, burger, apparel, underwear, or other consumable… be like Mike) Don’t it inspire you? No rim! Don’t you want to be like Mike?
I do not usually write about environmental issues, but I have reflected and read recently on zemiological perspectives with regard to social harms caused by excessive consumerism, and those in powerful positions who are determined to deny the impact of this on the planet. I examine this to some degree in my year two module on ‘Outsiders’, to ask students to think about their own consumer habits, perceived needs and also, the admiration and aspirations associated with wealth. I try to do my bit – I recycle, I am eating more vegetarian meals, but I also drive pretty much everywhere, and it is clear I could do more. However, I really do sympathise with those who ask whether concerned individuals can actually make a difference. This seems impossible in light of the scale of CO2 emissions from industrialised countries with high productivity and an unrelenting focus on increasing GDP. We also see football field sized areas of trees being cut from the Amazon rainforest on a daily basis, plastic in our oceans and food chains, and just recently, found at the bottom of the Mariana Trench. As consumers, we can perhaps demand change, shift our consumer habits to use more recycled materials, move towards using sustainable resources where we have the choice and contribute to broader campaigns for change.
But this can feel insignificant in the light of world leaders denying there is a problem, refusing to invest in alternative energy resources and therefore, enabling the plundering of Earth’s resources. I am not sure what it will take to change our behaviour – I am hopeful younger generations, groups like Extinction Rebellion and campaigners such as Greta Thunberg mean governments who refuse to engage with the need for change will find themselves consigned to the past, with a legacy of being very much on the wrong side of history. I hope in 10 years time we can talk about being taken to the brink and pulling back, recognising the harms being caused, meaning we focus more on the welfare of the planet and less on accruing wealth and goods. Jacinda Ardern, the Prime Minister of New Zealand recently spoke out about changing the priorities of her government in a pre-budget speech, which demanded a focus on environmental change through developing a low emissions economy and considering the welfare of citizens alongside economic growth. Alexandra Ocasio-Cortez, who serves as the U.S. Representative for New York’s 14th congressional district presented her ‘Green New Deal’, to the US Congress, receiving both criticism and praise for the bold ideas – the central premise being the need to ‘reject economic orthodoxy to confront climate change’ (Guardian, 2019). Those facing harms of climate change have been and still are disproportionally represented by developing countries, less powerful states who struggle to get their voice heard, compared to world leaders who still focus on GDP and their own interests. Now that climate change is affecting North America and Europe more consistently, with rising temperatures and extreme weather patterns, we might start to see a response to these calls for change.
It is serendipitous that I write this during the British Society of Criminology conference at the University of Lincoln, where green criminology has a clear presence and profile. By following the twitter feeds @BscGreenCrim and @BSCLincs_19, we can see a range of issues being explored under the remit of #greencriminology, which has sparked my interest further and made me regret not going this year – there is always next year at the University of Liverpool! The papers include an examination by John E. McDonnell (2017) on Genocide and Green Criminology, looking at the case of the ‘Merauke integrated food and energy estate’ – a quick search reveals a project billed as increasing self-sufficiency and wealth for Indonesia is actually a ‘land grab’ and displacement of indigenous populations, alongside deforestation and numerous other impacts, all to produce food for export. Rowland Atkinson reiterates this theme examining the impact of the over consumption of the global rich on urban life – at the conference and in an extensive list of research studies. Angus Nurse examines environmental crimes committed by corporations (Nurse, 2017), who are no doubt propped up by consumer habits which demand choice and value, at the expense of creating pollution and waste which poisons our air, oceans and rivers and, as with climate change, disproportionately affects the less powerful. Finally, a shift to another fascinating area of research was presented by Tanya Wyatt, exploring the link between wildlife and drug trafficking, the former being cited as a leading cause of animal extinction (Wyatt, 2016).
Another article which then caught my eye, came from the Guardian, by Chris Packham, detailing the plans for companies who want to mine the ocean floor, the largest ecosystem on the planet, which Packham describes as ‘quite clearly an awful idea’. It amazes me that this is even been discussed as a possibility, but in light of the behaviour of some of our world leaders, perhaps this displays my own naivety as to just how far some will go to create wealth. There has to be a tipping point, a point at which we simply ask, what is more important to us? The stuff we buy? The acceptance of states enabling the use of the Earth’s resources, no matter the cost to us? The article describes oceans as the last ‘industrial frontier’, but it is also clear that more us of need to fully understand how vital they are to the health of our planet – they regulate our climate, provide food and an ecosystem which if damaged or even lost, would have serious consequences for all of us. The signs of change are there, and it is clear alongside the small efforts we make ourselves, we also need to start holding governments to account on this issue.
Atkinson R (2019) Necrotecture: lifeless dwellings and London’s super-rich. International Journal of Urban and Regional Research.
Guardian Editorial (2019) The Guardian view on a Green New Deal: we need it now, The Guardian.
Kenner, D. (2015) Inequality of overconsumption: The ecological footprint of the richest, Working Paper: 2015/2, Global Sustainability Institute
McDonnell, J.E. (2017) Can a genocide lens be of use in our understanding of the effects of the Indonesian Transmigration Program on the Indigenous People of West Papua?, Unpublished essay written for MA in Understanding and Securing Human Rights at the School of Advanced Study, University of London.
Nurse, Angus (2017) Green criminology: shining a critical lens on environmental harm. Palgrave Communications, 3, pp. 1-4. ISSN 2055-1045
Packham, C. (2019) In too deep: why the seabed should be off-limits to mining companies, The Guardian.
Wyatt, Tanya (2016) A comparative analysis of wildlife trafficking in Australia, New Zealand and the United Kingdom. Journal of Trafficking, Organized Crime and Security, 2 (1). pp. 62-81. ISSN 2374-118X
Haley Read is an Associate Lecturer teaching modules in the first and third years.
Yes, that spooky time of the year is upon us! Excited at the prospect of being free to do something at Halloween but deterred by the considerable amount of effort required to create an average-looking carved pumpkin face, I Google, ‘Things to do for Halloween in the Midlands’.
I find that ‘prison (and cell) ghost tours’ are being advertised for tourists who can spend the night where (in)famous offenders once resided and the ‘condemned souls’ of unusual and dangerous inmates still ‘haunt’ the prison walls today. I do a bit more searching and find that more reputable prison museums are also advertising similar events, which promise a ‘fun’ and ‘action packed’ family days out where gift shops and restaurants are available for all to enjoy.
Of course, the lives of inmates who suffered from harsh and brutal prison regimes are commodified in all prison museums, and not just at Halloween related events. What appears concerning is that these commercial and profit-based events seem to attract visitors through promotional techniques which promise to entertain, reinforce common sensical, and at times fabricated (see Barton and Brown, 2015 for examples) understandings of history, crime and punishment. These also present sensationalistic a-political accounts of the past in order to appeal to popular fascinations with prison-related gore and horror; all of which aim to attract customers.
The fascination with attending places of punishment is nothing new. Barton and Brown (2015) illustrates this with historical accounts of visitors engaging in the theatrics of public executions and of others who would visit punishment-based institutions out of curiosity or to amuse themselves. And I suppose modern commercial prison tourism could be viewed as an updated way to satisfy morbid curiosities surrounding punishment and the prison.
The reason that this concerns me is that despite having the potential to educate others and challenge prison stereotypes that are reinforced through the media and True Crime books, commercialised prison events aim to entertain as well as inform. This then has the danger of cementing popular and at times fictional views on the prison that could be seen as being historically inaccurate. Barton and Brown (2015) exemplify this idea by noting that prison museums present inmates as being unusual, harsh historical punishments as being necessary and the contemporary prison system as being progressive and less punitive. However, opposing views suggest that offenders are more ordinary than unusual, that historical punishments are brutal rather than necessary and that many contemporary prisons are viewed as being newer versions of punitive discipline rather than progressive.
Perhaps it could be that presenting a simplified, uncritical and stereotyped version of the past as entertainment prevents prison tourists from understanding the true pains experienced by those who have been incarcerated within the prison (see Barton and Brown, 2015, Sim, 2009). Truer prison museum promotions could inform visitors of staff corruption, the detrimental social and psychological effects of the prison, and that inmates (throughout history) are more likely to be those who are poor, disempowered, previously victimised and at risk of violence and self-harm upon entering prison. But perhaps this would attract less visitors/profit…And so for another year I will stick to carving pumpkins.
Photo by Markus Spiske temporausch.com on Pexels.com
Barton, A and Brown, A. (2015) Show me the Prison! The Development of Prison Tourism in the UK. Crime Media and Culture. 11(3), pp.237-258. Doi: 10.1177/1741659015592455.
Sim, J. (2009) Punishment and Prisons: Power and the Carceral State. London: Sage.
One of the seasonal discussions we have at social fora is how early the Christmas celebrations start in the streets, shops and the media. An image of snowy landscapes and joyful renditions of festive themes that appear sometime in October and intensify as the weeks unforld. It seems that every year the preparations for the festive season start a little bit earlier, making some of us to wonder why make this fuss? Employees in shops wearing festive antlers and jumpers add to the general merriment and fun usually “enforced” by insistent management whose only wish is to enhance our celebratory mood. Even in my classes some of the students decided to chip in the holiday fun wearing oversized festive jumpers (you know who you are!). In one of those classes I pointed out that this phenomenon panders to the commercialisation of festivals only to be called a “grinch” by one of the gobby ones. Of course all in good humour, I thought.
Nonetheless it was strange considering that we live in a consumerist society that the festive season is marred with the pressure to buy as much food as possible so much so, that those who cannot (according to a number of charities) feel embarrassed to go shopping; or the promotion of new toys, cosmetics and other trendy items that people have to have badly wrapped ready for the big day. The emphasis on consumption is not something that happened overnight. There have been years of making the special season into a family event of Olympic proportions. Personal and family budgets will dwindle in the need to buy parcels of goods, consume volumes of food and alcohol so that we can rejoice.
Many of us by the end of the festive season will look back with regret, for the pounds we put on, the pounds we spent and the things we wanted to do but deferred them until next Christmas. Which poses the question; What is the point of the holiday or even better, why celebrate Christmas anymore? Maybe a secular society needs to move away from religious festivities and instead concentrate on civic matters alone. Why does religion get to dictate the “season to be jolly” and not people’s own desire to be with the ones they want to be with? If there is a message within the religious symbolism this is not reflected in the shop-windows that promote a round-shaped old man in red, non-existent (pagan) creatures and polar animals.
According to the religious message about 2000 years ago a refugee family gave birth to a child on their way to exile. The child would live for about 33 years but will change the face of modern religion. He promised to come back and millions of people still wait for his second coming but in the meantime millions of refugee children are piling up in detention centers and hundreds of others are dying in the journey of the damned. “A voice is heard in Ramah, mourning and great weeping, Rachel weeping for her children, because her children are no more” (Jeremiah 31:15). This is the true message of Christmas today.
Happy Holidays to our students and colleagues.
FYI: Ramah is a town in war torn Middle East