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The ‘other’ BBC worldservice. #BlackenAsianWithLove

The ‘other’ BBC worldservice.

If you google “BBC+Mandingo,” please be aware that it is NSFW. Use your imagination. Now, imagine an auction block. Imagine a slave standing there. Breeding slaves underpinned the ‘white supremacist, capitalist, patriarchal’ system that placed their bodies upon that auction block. Hyper-sexualisation of Black bodies began right there. It is bell hooks’ Intersectionality lens that’s necessary for a holistic gaze upon consumer commodification.

Now, imagine that one Black boy in class, vying for attention just as any other adolescent, yet he’s got an entire multitude of hyper-sexualised images filling the heads of virtually everyone in the room. By the time they hit the locker-room, everyone is expecting to see this kid’s BBC. I’ve had many (non-Black) adults say that to me explicitly, inexplicably in any given situation where one might not otherwise imagine penis size would surface so casually in conversation. Hence, we can all imagine that with the crudeness of adolescent male vernacular: Your kid is asking my kid why his penis isn’t what all the rappers rap about. we-real-cool-cover

Why are so many commercially successful rappers’ fantasies reduced to “patriarchal f*cking?” Reading Michael Kimmel’s essay “Fuel for Fantasy: The Ideological Construction of Male Lust,” in her seminal book We Real Cool: Black Masculinity, bell hooks clarifies: “In the iconography of black male sexuality, compulsive-obsessive fucking is represented as a form of power when in actuality it is an indication of extreme powerlessness” (hooks: 67-8).

It’s auto-asphyxiation, a kind of nihilistic sadomasochism that says, if the world thinks of me as a beast, then a beast I shall be. Plenty of kids work this out by the time they hit the playground. “Patriarchy, as manifest in hip-hop, is where we can have our version of power within this very oppressive society,”  explains writer/activist Kevin Powell (qtd. in hooks: 56). Ironically, Powell came to fame in the 90’s on MTV through the original reality show aptly entitled “The Real World.”

Plantation Politics 101

Since at least 2017, commercial rap has been the most widely sold musical genre; it’s pop. Beyond roughly 700,000 sales, Black people are not the primary purchasers of commercialised rap, as explained in the documentary Hip-Hop: Beyond Beats and Rhymes. It takes millions to earn ‘multi-platinum’ status. Yet, while created by and for Black and brown people in ghettoized communities, it has morphed into a transnational commodity having little to do with the realities of its originators, save for the S&M fantasies of wealth beyond imagination. And what do they boast of doing with that power, read as wealth? Liberating the masses from poverty? Intervening on the Prison Industrial Complex? Competing with the “nightmareracist landlords like Donald Trump’s dad Fred? No! They mimic the very gangsters they pretend to be. Once Italian-Americans held hard that stereotype, but now it’s us. It’s always about power. Truly, ‘it’s bigger than Hip-Hop’.

We-real-coolThe more painful question few bother asking is why commercial rap music focuses so keenly on pimps, thugs, b*tches and whores? Like other commodities, commercial rap is tailored to the primary consumer base, which isn’t (fellow) Black people, but white youth. What is it about contemporary white youth that craves images of salacious, monstrous, licentious and violent Black people boasting about killing and maiming one another? Describing this mass commercial “Misogynistic rap music,” hooks states: “It is the plantation economy, where black males labor in the field of gender and come out ready to defend their patriarchal manhood by all manner of violence against women and men whom they perceive to be weak and like women” (hooks: 57-8). Plainly, the root of commercial rap’s global prominence is the reenactment of “sadomasochistic rituals of domination, of power and play” (hooks: 65).

Hyper-sexualisation is a form of projection onto Black people a mass white anxiety about our shared “history of their brutal torture, rape, and enslavement of black bodies” (hooks: 63). She goes on to explain: “If white men had an unusual obsession with black male genitalia it was because they had to understand the sexual primitive, the demonic beast in their midst. And if during lynchings they touched burnt flesh, exposed private parts, and cut off bits and pieces of black male bodies, white folks saw this ritualistic sacrifice as in no way a commentary on their obsession with black bodies, naked flesh, sexuality” (ibid). Hence the BBC obsession finds a consumer home safely in pop music!

“I am ashamed of my small penis,” a stranger recently mentioned to me in a grilled wing joint I happened upon here in Hanoi. The confession came from nowhere, having nothing to do with anything happening between us at the time. Is this the locker-room banter I always hear about? Are straight men really so obsessed with their penises? Given his broken English and my non-existent Vietnamese, I tried comforting him by explaining in the simplest terms the saying: “It’s not the size of the wave but the motion of the ocean.” Colloquialisms never translate easily, but I did at least deflect the subject away from ethno-sexual myths spread worldwide through contemporary consumer culture.

We’ve got to talk about ethno-sexual myths with openness, honesty and integrity. Silence is the master’s tool; silence = death! Further, echoing ‘black, lesbian, mother, warrior, poet’ Audre Lorde, ‘The master’s tools will never dismantle the master’s house”. I am Black in Asia, and there are perhaps no two groups of men at polar opposites of ethno-sexual myths. Like the hyper-sexualisation of women of colour, these myths reveal that neither Blackness nor Asianess is at the centre of these globally circulated myths. Hyper-sexual in comparison to who or what? Hegemonic heteronormative whiteness. Say it with me: Duh!

 

To get In-formation:

hooks, b. (2004) We Real Cool: Black Men and Masculinity. New York: Routledge.

Lorde, A. (1984) Sister Outsider: Essays and Speeches. Berkeley: Crossing Press.

The Euthanasia of the Youth in Asia: Milky White Skin #BlackenAsiawithLove

Shahrukh Khan (SRK) is arguably the Indian film industry’s biggest global star and commercial brand ambassador.  In one early advertisement, he strikes a match from a dark-skinned kid’s face to show just how abhorrent it is as a trait. In another ad, ostensibly more humorous, SRK disses a group of traditional Northern Indian wrestlers for wearing skirts and make-up.  The star chides them for using the feminine product instead of (converting to) the newly available male version (i.e. re-packaged in gray rather than pink). The product? The skin bleach Fair and Handsome. In both ads, the transformed, ‘fairer’ skinned consumer is pummeled with young girls virtually appearing from nowhere.

 

This follows the tyFAH-SRK-Web-Side-722-x-493pxlpical consumerist trope: The product makes users more popular and sexually appealing. Yet, things got worse. Clean and Dry’s ‘intimate’ bleaching shower gel for women (C&D). Yes, you read right: A bleaching shower gel aimed at lightening brown women’s crotches. There’s no male equivalent, save for a well-circulated spoof called Gore Gote: India’s #1 Testicular Fairness Cream (Mukherjee). In the initial shot of the C&D advertisement, a pouty-mouthed (fair-skinned) woman is ignored by her (fair-skinned) husband in their (upper-middle-class) apartment. Naturally, it seems, she bleaches her labia with C&D. After displaying the product’s virtues, the husband literally chases the wife around the fancy flat as she playfully dangles (his) keys. Her secret to happiness: A newly bleached intimate area. Is this a proxy for a white woman’s vagina?

What’s wrong with consumerism? The marketplace will not save you. As a Black person interested in self-love, it is clear that the market is murderous. There, the fetish of blackness is made widely available, as if one could bottle stereotypical ‘coolness’ and sell it to the youth in Asia, one of the largest consumer groups in the world. Fashion shops targeting youth regularly plaster posters of Bob Marley or Hip-Hop thugs to peddle goods to youth. Yet, standing in the rotunda of this mall, one could see shops of every major western cosmetics brand, including Clinique, Mac, Estée Lauder. Here in Asia, the flagship product in each shop is skin bleach! Black is cool, but white is power. Ironically, at the time I was modeling for a campaign in Vogue and Elle Décor in India, yet none of the make-up artists carried my mocha shade (shady, right).

YELLOW FEVER

FELA KUTI-YELLOW-FEVERThe skin bleach industry is by far the most virulent of all consumer products – even fast food. The bulk of this industry is meted out on the bodies of women…and girls who learn early that fate of darkness (just check out any Indian Matrimonials page). According to an August 2019 article in Vogue: “Per a recent World Health Organization report (WHO), half of the population in Korea, Malaysia, and the Philippines uses some kind of skin lightening treatment. And it’s even higher in India (60%) and African countries, such as Nigeria (77%).” After a 7 minutes instrumental intro to his 1976 hit, Yellow Fever, Fela Kuti chants: “Who steal your bleaching?/Your precious bleaching?…/Your face go yellow/Your yansh go show/Your mustache go show/Your skin go scatter/You go die o.”

It’s lethal, often a mercurous poison used to kill the soul. It is a fetishization of whiteness, that reveals the “internalization of the coloniser’s inferiorisation of dark skin as native and Other” (Thapan: 73). It’s euthanasia. Skin bleachers are painlessly killing themselves, willingly participating in their own annihilation. Not only does it quite literally murder the melanin in one’s skin, it symbolically kills one’s ‘dark and native’ self, giving birth to a new and improved modern identity. It requires constant application and reflects a consumerist’s self-regulation. Bleach is expensive, despite the industry’s ‘bottom of the pyramid’ approach to the marketing 4P’s – bleach sold in cheap tiny packages for the poor. Skin bleach is a form of mimesis, to actually embody modernity through crafting the ‘cultivated, developed and perfected’ self (Thapan: 70).

When I began teaching at UoN, I was asked to propose topics for business ethics modules, which were then optional. Hesitantly, I suggested skin bleach and hair weaves. Looking at the composition of the student body, this would be as familiar to them, as the products were locally available (see picture below taken in an ‘ethnic’ hair shop on Northampton’s high street). Several students have subsequently pursed these subjects in their dissertations. I was sad to learn that in colloquial Somali, ‘fair skin’ is a moniker for pretty, just as we western Blacks use ‘light skin and long hair’. Colourism makes dark-skinned people unsafe in our own homes.

I was pleasantly surprised at the support from the module leader, an older, straight white man. He said he knew little about the politics of black and brown skin and hair, yet listened with great interest and did his own research into the matter. What’s more, he stood by me both literally and figuratively. He was there when I was called to account for some negative student feedback such as “I’m a guy, I don’t wear make-up,” when asked to consider the differential impact of beauty standards on the psyches and earnings of women in business. He stood by me when I’d dropped the F-word (feminism) into the curriculum. This was before the Gender Pay Gap became more widely known or theBritish government required audits from large organisations. He is an ally. He stood by me in ways that may have been riskier for individuals outside the circles of normative power of gender, race and class. Talk about a way to use one’s privilege!

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References

Kuti, F. (1976). Yellow Fever. [LP] Decca 8 Track Studios. Available at: https://genius.com/Fela-kuti-and-africa-70-yellow-fever-annotated [Accessed 13 Nov. 2019].

Mukherjee, R., Banet-Weiser, S. and Gray, H. (2019). Racism Postrace. Durham, N.C.

Thapan, M. (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. New Delhi: SAGE.

 

 

How to prepare for a year in University

In our society consumerism seems to rain supreme.  We can buy stuff to make us feel better and we can buy more stuff to express our feeling to others and mark almost most events around us.  Retail and especially all the shops have long been aware of this and so they have developed their seasonal material.  These seasonal promotions may have become consumer events now although they do signify something incredibly important to culture and our collective consciousness.  There is time for Christmas decorations and festive foods, Easter time and chocolate eggs, mother’s day and nauseating cards father’s day for equally grinchworthy cards.  There is valentine’s day to say I love you in full fat chocolates, Halloween to give little kids rotten teeth and a red poppy to remember some of our dead.  To those add the summer season with the disposable BBQs and of course the back to school season! 

The back to school is one of the interesting ones.  Geared to prepare pupils and parents for going back to school and plan ahead.  From ordering the uniforms to getting all the stationery and books required.  I remember this time of the year with some rather mixed emotions.  It was the end of my summer holidays, but it was also the time to get back to school.  Until one day I finished school and I went to university.  Education is seen as part of a continuous process that we are actively involved from the first day at school to the last day in high school and more recently for more people also involve the first day of going to university.  Every year is more challenging than the next, but we move up and continue.  For those of us who enjoy education we continue the journey further to further or high education. 

There is something to said about the preparation process coming to University; it is interesting seeing advertisements on education this time of the year on the tv and social media promoting stuff for this transition; from the got to have smartphone to the best laptop, the fastest printer scanner all in one thingy to the greatest sound system and many more stuff that would get you ready for the year ahead.  Do they really help us out and if not, what do we got to do to prepare for coming to university?

Unfortunately, there is no standard formula here but there is a reason for that.  Higher education is adult education.  This is the first time in our educational journey that we are sitting firmly on the driving seat.  We choose to study (or ought to) what we wish to study.  It is an incredibly liberating process to have choice.  This however is only the beginning.  We make plans of our time.  In higher education the bulk of the time required is independent study, and as such we got to negotiate how we will plan our time.  We got to decide which reading we are going to do first which notes to read what seminar we shall prepare and what assignment we will make a draft of. 

There will be days spent in the library looking for a book, days in a coffee shop talking to fellow students about the seminar reading, days in the learning hub working on an assignment.  There are highs, lows and everything in between.  But regardless of the emotion at every stage thee will be a sense of ownership of knowledge.   

In the first couple of sessions, the bulk of the students keep quiet expecting the correct answer to be given.  One interpretation or one truth that describes all.  It takes a few times before the realisation emerges that the way we analyse, and project knowledge can be different provided we go through the same processes of scrutiny and analysis.  Then conversation emerges and the more reading the better the quality of the ideas that shall emerge. 

The first year at University is definitely a declaration of independence and the realisation that we all have a voice.  Getting on to the road on empowerment.  This is a long journey, and on occasions arduous but incredibly rewarding because it leads to an insight greater than before that removes ignorance and lifts the veil of the unfamiliar. 

To our newest students – Welcome to the University and to our returning 2 and 3 years – Welcome back!

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