For me Christmas always acts as a stark reminder of inequity, both past and present. I tend to remember television and music, stories of inequity between the haves and the have nots at Christmas time being told by the privileged few. Such as the Muppets Christmas Carol’s (1992) depiction of Tiny Tim, as being poor and disabled but ever so grateful for what he had. Quite recently I was doing some food shopping when I heard the Band Aid (1984) song, Do they know it’s Christmas playing on the tannoy. Despite the criticism relating to white privileged saviorism apparently still this song is popular enough to have a revival in 2024.  

Christmas things cost money. So the differences between Christmas experiences of the haves and the have nots are drastic. Whilst many children are very aware that it is Christmas they might also be very aware of the financial constraints that their parents and/or guardians may be in. On the flip side there are other children who will have presents galore and are able to enjoy the festivities that Christmas bring. 

This is also a time where goods are advertised and sold that are not needed and not recommended by healthcare professionals. Such as the sale of children’s toys that are dangerous for young children. For example, I was considering purchasing Water Beads as a fun crafting gift option for some children this year, until I was made aware that a children’s hospital and local playgroup are warning parents of the dangers of these as if swallowed can drastically expand in the body which could cause serious health complications.  

It seems that social media also adds to the idea that parents and/or guardians should be providing more to enhance the Christmas experience. With posts about creating North Pole breakfasts, Christmas Eve boxes, matching Christmas family Christmas pajamas and expensive Santa visits. All of which come at a financial cost.  

As well as this some toys that seem to be trending this year might be seen to misappropriate working class culture. For example, if your parents can afford to take you to Selfridges you can get a ‘fish and chip’ experience when buying Jelly Cat soft toys in the forms of items traditionally purchased from a fish and chip shop (see image above). This experience plus a bundle of these fish chips and peas soft toys cost £130 according to the Jelly Cat website. The profits gained for the Jelly Cat owners are currently being quoted in the news as being £58 million. Whilst at the same time some customers of these real life fish and shops will find it difficult to afford to buy a bag of chips. And some real life fish and chip businesses seem to be at risk of closure, in part due to high cost of living climate which impacts on cost of produce and bills.  

Given the above issues it is not surprising that some children are worried that Santa won’t visit them this year.