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Recently one of the main ‘stories’ which appear to be filling up my newsfeeds on social media, is around the latest TikTok trend: ‘Gentleminions’ and the havoc this appears to be causing Cinemas. I am yet to see the film Minions 2: The Rise of Gru but have no doubt I will as a fan of the little, yellow and mischievous title characters, and their ‘villainous’ boss. However, what has become apparent from reading the news articles which have come about from the TikTok trend and the “terrible menace” these ‘gentleminions’ pose (Heritage, 2022), is that yet again, the media appear to be demonising young people and their pastimes, something which has been fairly consistent since the emergence of the independent press back in Victorian England.
The trend involves, “teenagers”, “young people”, “youngsters” and/or “kids” watching Minions 2 dressed in formalwear as an imitation of some ‘famous’ TikTok users (Gill, 2022; Heritage, 2022; Hirwani, 2022). Seems pretty harmless, however there have been reports of “shouting and mimicking the minions” (Hirwani, 2022), “honk full volume gibberish” (Heritage, 2022), “rowdy behaviour from groups of teens” (Gill, 2022). Again, all seems fairly harmless, albeit possibly annoying. Yet, there have also been reports of “vandalism, throwing objects and abusing staff” (Gill, 2022). What I can’t help but utter is a sense of: here we go again, in relation to young people and the next wave of nuisance or harm they pose to society. It verges on the notion of demonising young people for being young people… something the British media is all to well versed in.
My thoughts wonder back to the infamous media portrayal of events which occurred on the Bank Holiday weekend back in 1964 with those violent and dangerous young people affiliated with the Mods and Rockers… oh wait a minute! That was a misrepresentation and portrayal of events which lead to what we know recognise as a moral panic (excuse the oversimplification). I wonder if this ‘gentleminion’ trend will follow suit? The media has consistently reported on the nuisance these young people are causing and the refunds given by cinemas to unhappy customers who have been unable to enjoy the film. Focusing on the damage caused by these youngsters in vague terms and without any real evidence. It is interesting that the media flocks to the negative portrayal of these youth, mirroring Hendrick’s (2015) point that children and their pastimes represent a moral threat to society, hence the continual interest in them.
The Guardian’s portrayal is slightly more positive, whilst including the narrative of the “terrible menace” these ‘Gentleminions’ pose, Heritage (2022) also presents the idea that this trend could be a positive trend for cinema and film considering the struggles they faced with the pandemic and the uprising of streaming services. Who knows: maybe cinema will take Heritage’s (2022) idea about having select screenings to allow and encourage young people to attend the film and practice their ‘gibberish’, whilst allowing other film goers the chance to view the film without the distraction? More than likely, true to form, this will all blow over in a week or so, but it does make you wonder why the media haven’t learned from previous experience and doesn’t just “leave them kids alone” (Pink Floyd, 1972).
Cohen, S. (2002) Folk Devils and Moral Panics, 3rd edn. London: Routledge.
Gill, E. (2022) Cinemas banning teens in suits from watching Minions amid TikTok #gentleminions trend, Manchester Evening News, 6th July [online], Available at: https://www.manchestereveningnews.co.uk/news/greater-manchester-news/minions-movie-wearing-suits-banned-24411350 [Accessed 6th July 2022].
Hendrick, H. (2015) Histories of youth crime and youth justice. In: Goldson, B. and Muncie, J. (eds.) Youth Crime and Justice. 2nd ed. London: Sage Publications, pp.1-16.
Heritage, S. (2022) The teens disrupting Minions screenings might actually be the saviours of cinema, The Guardian, 5th July [online], Available at: https://www.theguardian.com/film/2022/jul/05/teens-disrupting-minions-screenings-gentleminions-despicable-me-rise-of-gru [Accessed 6th July 2022].
Hirwani, P. (2022) Minions: Cinemas ban teens in suits following the ‘gentleminions’ TikTok trend, The Independent, 5th July [online], Available at: https://www.independent.co.uk/arts-entertainment/films/news/minions-theatres-ban-gentleminions-teens-b2115800.html [Accessed 6th July 2022].
Pink Floyd (1972) Another Brick in the Wall, Pt 2 (2011 Remastered), Available from: Amazon Music [Accessed 6th July 2022].