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The Euthanasia of the Youth in Asia: Milky White Skin #BlackenAsiawithLove

Shahrukh Khan (SRK) is arguably the Indian film industry’s biggest global star and commercial brand ambassador. In one early advertisement, he strikes a match from a dark-skinned kid’s face to show just how abhorrent it is as a trait. In another ad, ostensibly more humorous, SRK disses a group of traditional Northern Indian wrestlers for wearing skirts and make-up. The star chides them for using the feminine product instead of (converting to) the newly available male version (i.e. re-packaged in gray rather than pink). The product? The skin bleach Fair and Handsome. In both ads, the transformed, ‘fairer’ skinned consumer is pummeled with young girls virtually appearing from nowhere.
This follows the typical consumerist trope: The product makes users more popular and sexually appealing. Yet, things got worse. Clean and Dry’s ‘intimate’ bleaching shower gel for women (C&D). Yes, you read right: A bleaching shower gel aimed at lightening brown women’s crotches. There’s no male equivalent, save for a well-circulated spoof called Gore Gote: India’s #1 Testicular Fairness Cream (Mukherjee). In the initial shot of the C&D advertisement, a pouty-mouthed (fair-skinned) woman is ignored by her (fair-skinned) husband in their (upper-middle-class) apartment. Naturally, it seems, she bleaches her labia with C&D. After displaying the product’s virtues, the husband literally chases the wife around the fancy flat as she playfully dangles (his) keys. Her secret to happiness: A newly bleached intimate area. Is this a proxy for a white woman’s vagina?
What’s wrong with consumerism? The marketplace will not save you. As a Black person interested in self-love, it is clear that the market is murderous. There, the fetish of blackness is made widely available, as if one could bottle stereotypical ‘coolness’ and sell it to the youth in Asia, one of the largest consumer groups in the world. Fashion shops targeting youth regularly plaster posters of Bob Marley or Hip-Hop thugs to peddle goods to youth. Yet, standing in the rotunda of this mall, one could see shops of every major western cosmetics brand, including Clinique, Mac, Estée Lauder. Here in Asia, the flagship product in each shop is skin bleach! Black is cool, but white is power. Ironically, at the time I was modeling for a campaign in Vogue and Elle Décor in India, yet none of the make-up artists carried my mocha shade (shady, right).
YELLOW FEVER
The skin bleach industry is by far the most virulent of all consumer products – even fast food. The bulk of this industry is meted out on the bodies of women…and girls who learn early that fate of darkness (just check out any Indian Matrimonials page). According to an August 2019 article in Vogue: “Per a recent World Health Organization report (WHO), half of the population in Korea, Malaysia, and the Philippines uses some kind of skin lightening treatment. And it’s even higher in India (60%) and African countries, such as Nigeria (77%).” After a 7 minutes instrumental intro to his 1976 hit, Yellow Fever, Fela Kuti chants: “Who steal your bleaching?/Your precious bleaching?…/Your face go yellow/Your yansh go show/Your mustache go show/Your skin go scatter/You go die o.”
It’s lethal, often a mercurous poison used to kill the soul. It is a fetishization of whiteness, that reveals the “internalization of the coloniser’s inferiorisation of dark skin as native and Other” (Thapan: 73). It’s euthanasia. Skin bleachers are painlessly killing themselves, willingly participating in their own annihilation. Not only does it quite literally murder the melanin in one’s skin, it symbolically kills one’s ‘dark and native’ self, giving birth to a new and improved modern identity. It requires constant application and reflects a consumerist’s self-regulation. Bleach is expensive, despite the industry’s ‘bottom of the pyramid’ approach to the marketing 4P’s – bleach sold in cheap tiny packages for the poor. Skin bleach is a form of mimesis, to actually embody modernity through crafting the ‘cultivated, developed and perfected’ self (Thapan: 70).
When I began teaching at UoN, I was asked to propose topics for business ethics modules, which were then optional. Hesitantly, I suggested skin bleach and hair weaves. Looking at the composition of the student body, this would be as familiar to them, as the products were locally available (see picture below taken in an ‘ethnic’ hair shop on Northampton’s high street). Several students have subsequently pursed these subjects in their dissertations. I was sad to learn that in colloquial Somali, ‘fair skin’ is a moniker for pretty, just as we western Blacks use ‘light skin and long hair’. Colourism makes dark-skinned people unsafe in our own homes.
I was pleasantly surprised at the support from the module leader, an older, straight white man. He said he knew little about the politics of black and brown skin and hair, yet listened with great interest and did his own research into the matter. What’s more, he stood by me both literally and figuratively. He was there when I was called to account for some negative student feedback such as “I’m a guy, I don’t wear make-up,” when asked to consider the differential impact of beauty standards on the psyches and earnings of women in business. He stood by me when I’d dropped the F-word (feminism) into the curriculum. This was before the Gender Pay Gap became more widely known or theBritish government required audits from large organisations. He is an ally. He stood by me in ways that may have been riskier for individuals outside the circles of normative power of gender, race and class. Talk about a way to use one’s privilege!
References
Kuti, F. (1976). Yellow Fever. [LP] Decca 8 Track Studios. Available at: https://genius.com/Fela-kuti-and-africa-70-yellow-fever-annotated [Accessed 13 Nov. 2019].
Mukherjee, R., Banet-Weiser, S. and Gray, H. (2019). Racism Postrace. Durham, N.C.
Thapan, M. (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. New Delhi: SAGE.
A month of Black history through the eyes of a white, privileged man… an open letter

Dear friends,
Over the years, in my line of work, there was a conviction, that logic as the prevailing force allows us to see social situations around (im)passionately, impartially and fairly. Principles most important especially for anyone who dwells in social sciences. We were “raised” on the ideologies that promote inclusivity, justice and solidarity. As a kid, I remember when we marched as a family against nuclear proliferation, and later as an adult I marched and protested for civil rights on the basis of sexuality, nationality and class. I took part in anti-war marches and protested and took part in strikes when fees were introduced in higher education.
All of these were based on one very strongly, deeply ingrained, view that whilst the world may be unfair, we can change it, rebel against injustices and make it better. A romantic view/vision of the world that rests on a very basic principle “we are all human” and our humanity is the home of our unity and strength. Take the environment for example, it is becoming obvious to most of us that this is a global issue that requires all of us to get involved. The opt-out option may not be feasible if the environment becomes too hostile and decreases the habitable parts of the planet to an ever-growing population.
As constant learners, according to Solon (Γηράσκω αεί διδασκόμενος)[1] it is important to introspect views such as those presented earlier and consider how successfully they are represented. Recently I was fortunate to meet one of my former students (@wadzanain7) who came to visit and talk about their current job. It is always welcome to see former students coming back, even more so when they come in a reflective mood at the same time as Black history month. Every year, this is becoming a staple in my professional diary, as it is an opportunity to be educated in the history that was not spoken or taught at school.
This year’s discussions and the former student’s reflections made it very clear to me that my idealism, however well intended, is part of an experience that is deeply steeped in white men’s privilege. It made me question what an appropriate response to a continuous injustice is. I was aware of the quote “all that is required for evil to triumph is for good men to do nothing” growing up, part of my family’s narrative of getting involved in the resistance, but am I true to its spirit? To understand there is a problem but do nothing about it, means that ultimately you become part of the same problem you identify. Perhaps in some regards a considered person is even worse because they see the problem, read the situation and can offer words of solace, but not discernible actions. A light touch liberalism, that is nice and inclusive, but sits quietly observing history written in the way as before, follow the same social discourses, but does nothing to change the problems. Suddenly it became clear how wrong I am. A great need to offer a profound apology for my inaction and implicit collaboration to the harm caused.
I was recently challenged in a discussion about whether people who do not have direct experience are entitled to a view. Do those who experience racism voice it? Of course, the answer is no; we can read it, stand against it, but if we have not experienced it, maybe, just maybe, we need to shut up and let other voices be heard and tell their stories. Black history month is the time to walk a mile in another person’s shoes.
Sincerely yours
M
[1] A very rough translation: I learn, whilst I grow, life-long learning.
Your Name Is Not BAME

My name is Tré Ventour and I am the Students’ Union’s Vice President BME Sabbatical Officer. When I’ve asked students what BME stands for, most have been clueless – Black Minority Ethnic. The same could be said for BAME – Black Asian Minority Ethnic. I was elected to represent ethnic minority students. But I’ve been asking myself how much longer will this 47% be an ethnic minority? At Northampton, they will soon be the majority. This 14,000-student university in which nearly 7000 fit into this BME box.

Pigeon-holed. To be put into a box. I don’t like to think in boxes. I try not to think in labels but in this world, it’s naive to be colourblind. In the education sector, in this day and age, especially at Northampton, to not see race is to ignore the experiences of nearly 7,000 students – nearly 7,000 stories about potential hate crimes, and what about BAME members of staff? We must see race. We must see sex, class, and gender (all genders).
To be colourblind is to live life high on privilege – to exist without the consequences of hate crime. Some people live with racism, sexism and / or homophobia all their lives.
Many say “there’s one race, the human race.” That may be true but how comfortable must you be in your existence to come to that notion? And then push that notion on those who experience racism on a daily basis.
When I’ve spoken to students about BAME or ethnic minority, they say “Just call me by my name.” Students are flesh and bone, more than acronyms. And I do what they tell me to do (in a manner of speaking / within reason). I’m not Vice President, I’m not Mr Ventour; I am Tré and I am here to help students, to represent students (of colour) – more so Black students that look at White authority and see invader. Who I have heard compare university to apartheid South Africa – one in, one out – to a Zimbabwe under British rule – De Beers, Rhodes and racism. Fear and exclusion.
Call them minorities, call them BME, call them BAME. Yet, this acronym just seems like coded language for Black. And at Northampton, when people say BME or BAME, they mean Black students, so just say what you mean, “Black.”
And if these labels, if these pigeon-hole terms help Higher Education solve issues like attainment perhaps it’s worth it. But what I can say is that not all Black experiences are the same. To be a Black British student is not the same as to be a Black international from Africa, the EU or elsewhere.

But to be a person of colour in this country is to be immigrant, British or otherwise. To be overly polite. To be overly grateful or gracious. To be a good immigrant.
The tyranny of populism
Himmler (1943)
So, we have a new prime minister Boris Johnson. Donald Trump has given his endorsement, hardly surprising, and yet rather than having a feeling of optimism that Boris in his inaugural speech in the House of Commons wished to engender amongst the population, his appointment fills me with dread. Judging from reactions around the country, I’m not the only one, but people voted for him just the same as people voted for Donald Trump and Volodymyr Zelensky, the recently elected Ukrainian president.
The reasons for their success lie not in a proven ability to do the job but in notions of popularity reinforced by predominantly right-wing rhetoric. Of real concern, is this rise of right wing populism across Europe and in the United States. References to ‘letter boxes’ (Johnson, 2018), degrading Muslim women or tweeting ethnic minority political opponents to ‘go back to where they came from’ (Lucas, 2019) seems to cause nothing more than a ripple amongst the general population and such rhetoric is slowly but surely becoming the lingua franca of the new face of politics. My dread is how long before we hear similar chants to ‘Alle Juden Raus!’ (1990), familiar in 1930s Nazi Germany?
It seems that such politics relies on the ability to appeal to public sentiment around nationalism and public fears around the ‘other’. The ‘other’ is the unknown in the shadows, people who we do not know but are in some way different. It is not the doctors and nurses, the care workers, those that work in the hospitality industry or that deliver my Amazon orders. These are people that are different by virtue of race or colour or creed or language or nationality and, yet we are familiar with them. It is not those, it is not the ‘decent Jew’ (Himmler, 1943), it is the people like that, it is the rest of them, it is the ‘other’ that we need to fear.
The problems with such popular rhetoric is that it does not deal with the real issues, it is not what the country needs. John Stuart Mill (1863) was very careful to point out the dangers that lie within the tyranny of the majority. The now former prime minister Theresa May made a point of stating that she was acting in the national Interest (New Statesman, 2019). But what is the national interest, how is it best served? As with my university students, it is not always about what people want but what they need. I could be very popular by giving my students what they want. The answers to the exam paper, the perfect plan for their essay, providing a verbal precis of a journal article or book chapter, constantly reminding them when assignments are due, turning a blind eye to plagiarism and collusion*. This may be what they want, but what they need is to learn to be independent, revise for an exam, plan their own essays, read their own journal articles and books, plan their own assignment hand in dates, and understand and acknowledge that cheating has consequences. What students want has not been thought through, what students need, has. What students want leads them nowhere, hopefully what students need provides them with the skills and mindset to be successful in life.
What the population wants has not been thought through, the ‘other’ never really exists and ‘empire’ has long gone. What the country needs should be well thought out and considered, but being popular seems to be more important than delivering. Being liked requires little substance, doing the job is a whole different matter.
*I am of course generalising and recognise that the more discerning students recognise what they need, albeit that sometimes they may want an easier route through their studies.
Alle Juden Raus (1990) ‘All Jews Out’, Directed by Emanuel Rund. IMDB
Himmler, H. (1943) Speech made at Posen on October 4, 1943, U.S. National Archives, [online] available at http://www.historyplace.com/worldwar2/holocaust/h-posen.htm [accessed 26 July 2019].
Johnson, B. (2018) Denmark has got it wrong. Yes, the burka is oppressive and ridiculous – but that’s still no reason to ban it, The Telegraph, 5th August 2018.
Lucas, A. (2019) Trump tells progressive congresswomen to ‘go back’ to where they came from, CNBC 14 July 2019 [online] available at https://www.cnbc.com/2019/07/14/trump-tells-progressive-congresswomen-to-go-back-to-where-they-came-from.html [accessed 26 July 2019]
Mill, J. S. (1863) On Liberty, [online] London: Tickner and Fields, Available from https://play.google.com/store/books [accessed 26 July 2019]
New Statesman (2019) Why those who say they are acting in “the national interest” often aren’t, [online] Available at https://www.newstatesman.com/politics/uk/2019/01/why-those-who-say-they-are-acting-national-interest-often-arent [accessed 26 July 2019]
Come Together

For much of the year, the campus is busy. Full of people, movement and voice. But now, it is quiet… the term is over, the marking almost complete and students and staff are taking much needed breaks. After next week’s graduations, it will be even quieter. For those still working and/or studying, the campus is a very different place.
This time of year is traditionally a time of reflection. Weighing up what went well, what could have gone better and what was a disaster. This year is no different, although the move to a new campus understandably features heavily. Some of the reflection is personal, some professional, some academic and in many ways, it is difficult to differentiate between the three. After all, each aspect is an intrinsic part of my identity.
Over the year I have met lots of new people, both inside and outside the university. I have spent many hours in classrooms discussing all sorts of different criminological ideas, social problems and potential solutions, trying always to keep an open mind, to encourage academic discourse and avoid closing down conversation. I have spent hour upon hour reading student submissions, thinking how best to write feedback in a way that makes sense to the reader, that is critical, constructive and encouraging, but couched in such a way that the recipient is not left crushed. I listened to individuals talking about their personal and academic worries, concerns and challenges. In addition, I have spent days dealing with suspected academic misconduct and disciplinary hearings.
In all of these different activities I constantly attempt to allow space for everyone’s view to be heard, always with a focus on the individual, their dignity, human rights and social justice. After more than a decade in academia (and even more decades on earth!) it is clear to me that as humans we don’t make life easy for ourselves or others. The intense individual and societal challenges many of us face on an ongoing basis are too often brushed aside as unimportant or irrelevant. In this way, profound issues such as mental and/or physical ill health, social deprivation, racism, misogyny, disablism, homophobia, ageism and many others, are simply swept aside, as inconsequential, to the matters at hand.
Despite long standing attempts by politicians, the media and other commentators to present these serious and damaging challenges as individual failings, it is evident that structural and institutional forces are at play. When social problems are continually presented as poor management and failure on the part of individuals, blame soon follows and people turn on each other. Here’s some examples:
Q. “You can’t get a job?”
A “You must be lazy?”
Q. “You’ve got a job but can’t afford to feed your family?
A. “You must be a poor parent who wastes money”
Q. “You’ve been excluded from school?”
A. “You need to learn how to behave?”
Q. “You can’t find a job or housing since you came out of prison?”
A. “You should have thought of that before you did the crime”
Each of these questions and answers sees individuals as the problem. There is no acknowledgement that in twenty-first century Britain, there is clear evidence that even those with jobs may struggle to pay their rent and feed their families. That those who are looking for work may struggle with the forces of racism, sexism, disablism and so on. That the reasons for criminality are complex and multi-faceted, but it is much easier to parrot the line “you’ve done the crime, now do the time” than try and resolve them.
This entry has been rather rambling, but my concluding thought is, if we want to make better society for all, then we have to work together on these immense social problems. Rather than focus on blame, time to focus on collective solutions.
Documenting inequality: how much evidence is needed to change things?

In our society, there is a focus on documenting inequality and injustice. In the discipline of criminology (as with other social sciences) we question and read and take notes and count and read and take more notes. We then come to an evidence based conclusion; yes, there is definite evidence of disproportionality and inequality within our society. Excellent, we have identified and quantified a social problem. We can talk and write, inside and outside of that social problem, exploring it from all possible angles. We can approach social problems from different viewpoints, different perspectives using a diverse range of theoretical standpoints and research methodologies. But what happens next? I would argue that in many cases, absolutely nothing! Or at least, nothing that changes these ingrained social problems and inequalities.
Even the most cursory examination reveals discrimination, inequality, injustice (often on the grounds of gender, race, disability, sexuality, belief, age, health…the list goes on), often articulated, the subject of heated debate and argument within all strata of society, but remaining resolutely insoluble. It is as if discrimination, inequality and injustice were part and parcel of living in the twenty-first century in a supposedly wealthy nation. If you don’t agree with my claims, look at some specific examples; poverty, gender inequality in the workplace, disproportionality in police stop and search and the rise of hate crime.
- Three years before the end of World War 2, Beveridge claimed that through a minor redistribution of wealth (through welfare schemes including child support) poverty ‘could have been abolished in Britain‘ prior to the war (Beveridge, 1942: 8, n. 14)
- Yet here we are in 2019 talking about children growing up in poverty with claims indicating ‘4.1 million children living in poverty in the UK’. In addition, 1.6 million parcels have been distributed by food banks to individuals and families facing hunger
- There is legal impetus for companies and organisations to publish data relating to their employees. From these reports, it appears that 8 out of 10 of these organisations pay women less than men. In addition, claims that 37% of female managers find their workplace to be sexist are noted
- Disproportionality in stop and search has long been identified and quantified, particularly in relation to young black males. As David Lammy’s (2017) Review made clear this is a problem that is not going away, instead there is plenty of evidence to indicate that this inequality is expanding rather than contracting
- Post-referendum, concerns were raised in many areas about an increase in hate crime. Most attention has focused on issues of race and religion but there are other targets of violence and intolerance
These are just some examples of inequality and injustice. Despite the ever-increasing data, where is the evidence to show that society is learning, is responding to these issues with more than just platitudes? Even when, as a society, we are faced with the horror of Grenfell Tower, exposing all manner of social inequalities and injustices no longer hidden but in plain sight, there is no meaningful response. Instead, there are arguments about who is to blame, who should pay, with the lives of those individuals and families (both living and dead) tossed around as if they were insignificant, in all of these discussions.

As the writer Pearl S. Buck made explicit
‘our society must make it right and possible for old people not to fear the young or be deserted by them, for the test of a civilization is in the way that it cares for its helpless members’ (1954: 337).
If society seriously wants to make a difference the evidence is all around us…stop counting and start doing. Start knocking down the barriers faced by so many and remove inequality and injustice from the world. Only then can we have a society which we all truly want to belong to.
Selected bibliography
Beveridge, William, (1942), Report of the Inter-Departmental Committee on Social Insurance and Allied Services, (HMSO: London)
Buck, Pearl S. (1954), My Several Worlds: A Personal Record, (London: Methuen)
Lammy, David, (2017), The Lammy Review: An Independent Review into the Treatment of, and Outcomes for, Black, Asian and Minority Ethnic Individuals in the Criminal Justice System, (London: Ministry of Justice)
The logic of racism
A few weeks ago, Danny Rose the Tottenham and England footballer was in the headlines for all the wrong reasons. He indicated he couldn’t wait to quit football because of racism in the game. He’s not the only black player that has spoken out, Raheem Stirling of Manchester City and England had previously raised the issue of racism and additionally pointed to the way the media portrayed black players.
I have no idea what its like to be subjected to racist abuse, how could I, I’m a white, middle class male? I have however, lived in and was for the best part of my life brought up in, a country dominated by racism. I lived in South Africa during the apartheid regime and to some extent I suppose I suffered some racism there, being English, a rooinek (redneck) but it was in the main limited to name calling from the other kids in school and after all, I was still white. There was some form of logic in apartheid; separate development was intended to maintain the dominance of the white population. Black people were viewed as inferior and a threat, kaffirs (non-believers) even though the majority were probably more devout than their white counterparts. I understand the logic of the discourse around ‘foreigners coming into this country and taking our jobs or abusing our services’, if you are told enough times by the media that this is the case then eventually you believe. I always say to colleagues they should read the Daily Mail newspaper and the like, to be informed about what news fables many of the population are fed.
I understand that logic even though I cannot ever condone it, but I just don’t get the logic around football and racism. Take the above two players, they are the epitome of what every footballing boy or girl would dream of. They are two of the best players in England, they have to be to survive in the English Premiership. In fact, the Premiership is one of the best football leagues in the world and has a significant proportion of black players in it, many from other parts of the world. It is what makes the league so good, it is what adds to the beautiful game.
So apart from being brilliant footballers, these two players are English, as English as I am, maybe more so if they spent all of their lives in this country and represent the country at the highest level. They don’t ‘sponge’ off the state, in fact through taxes they pay more than I and probably most of us will in my lifetime. They no doubt donate lots of money to and do work for charities, there aren’t many Premiership footballers that don’t. The only thing I can say to their detriment, being an avid Hammers fan, is that they play for the wrong teams in the Premiership. I’m not able to say much more about them because I do not know them. And therein lies my problem with the logic behind the racist abuse they and many other black players receive, where is that evidence to suggest that they are not entitled to support, praise and everything else that successful people should get. The only thing that sets them aside from their white fellow players is that they have black skins.
To make sense of this I have to conclude that the only logical answer behind the racism must be jealousy and fear. Jealousy regarding what they have and fear that somehow there success might be detrimental to the racists. They are better than the racists in so many ways, and the racists know this. Just as the white regime in South Africa felt threatened by the black population so too must the racists* in this country feel threatened by the success of these black players. Now admit that and I might be able to see the logic.
*I can’t call them football supporters because their behaviour is evidence that they are not.