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An alternative Christmas message
Sometime in October stores start putting out Christmas decorations, in November they slowly begin to play festive music and by December people organise office parties and exchange festive cards. For the best part of the last few decades these festive conventions seem to play a pivotal role in the lead up to Christmas. There are jumpers with messages, boxes of chocolates and sweets all designed to spread some festivity around. For those working, studying, or both, their December calendar is also a reminder of the first real break for some since summer.
The lead up to Christmas with the music, stories and wishes continues all the way to the New Year when people seem to share their goodwill around. Families have all sorts of traditions, putting up the Xmas tree on this day, ordering food from the grocers on that day, sending cards to friends and family by that day. An arrangement of dates and activities. On average every person starts in early December recounting their festive schedule. Lunch at mum’s, dinner at my brother’s, nan on Boxing Day with the doilies on the plates, New Years Eve at the Smiths where Mr Smith gets hilariously drunk and starts telling inappropriate jokes and New Year’s at the in-laws with their sour-faced neighbour.
People arrange festivities to please people around them; families reunite, friends are invited, meaningful gifts are bought for significant others and of course buy we gifts for children. Oh, the children love Christmas! The lights, the festive arrangements, the delightful activities, and the gifts! The newest trends, the must have toys, all shiny and new, wrapped up in beautiful papers with ribbons and bows. In the festive season, we must not forget the kind words we exchange, the messages send by local communities, politicians and even royalty. Words full of warmth, well-meaning, perspective and reflection. Almost magical the sights and sounds wrapped around us for over a month to make us feel festive.
It is all too beautiful, so you can be forgiven to hardly notice the lumbering shadow, at the door of an abandoned shop. Homelessness is not a lifestyle as despicably declared by a Conservative councillor/newspapers decades ago. It is the human casualty of those who have been priced out in the war of life. Even since the world went into a deep freeze due to the recession over a decade ago and the world is still in the clutches of that freeze. More people read about Christmas stories in books and in movies, because an even increasing number of people do not share the experience. Homelessness is the result of years of criminal indifference and social neglect that leads more people to live and experience poverty. A spectre is haunting Europe, the spectre of homelessness. There is no goodwill at the inn whilst the sins of the “father” are now returning in the continent! Centuries of colonial oppression across the world lead to a wave of refugees fleeing exploitation, persecution, and crippling poverty. Unlike the inn-keeper and his daughter, the roads are closed, and the passages are blocked. Clearly, they don’t fit with the atmosphere… nor do the homeless. Come to think of it, neither do the old people who live alone in their cold homes. None of these fit with the festive narrative.
As I walked down a street I passed a homeless guy is curled up in a shop door. A combination of cardboard, sleeping bag and newspapers all jumbled together. Next to him a dog on the cardboard and around them fairy lights. This man I do not know, his face I have not seen, his identity I ignore; but I imagine that when he was born, there was someone who congratulated his mother for having a healthy boy. Now he is alone, fortunate to have a canine companion, as so many do not have anyone. What stands out is that this person, who our festive plans had excluded, is there with his fairy lights, maybe the most festive of all people, without a burgundy coat, I hear some people like these days.
It is so difficult to say Merry Christmas this year. In a previous entry the world cup and its aftermath left a bitter taste in those who believe in making a better world. The economic gap between whose who have and those who do not, increases; the social inequalities deepen but I feel that we can be like that man with the fairy lights, fight back, rise up and end the party for those who like to wear burgundy, or those who like to speak for world events, at a price.
Merry Christmas, my dear criminologists, the world can change, when we become the agents of change.
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The Origins of Criminology
The knife was raised for the first time, and it went down plunging into naked flesh; a spring of blood flowed cascading and covering all in red. The motion was repeated several times. Abel fell to his death and according to scriptures this was the first crime. Cain who wielded the knife roamed the earth until his demise. The fratricide that was committed was the first recorded murder and the very first crime. A colleague tried to be smart and pointed that the first crime is Eve’s violation in the garden with the apple, but I did point out that according to Helena Kennedy QC, she was framed! In the least Eve’s was a case of entrapment which is criminological but leaves the first crime vacant. So, murder it is! A crime of violence that separates aggressor and victim.
The response to this crime is retribution. In the scriptures a condemnation to insanity. In later years this crime formed the basis of the Mosaic Law inclusive of the 10 commandments and death as the indicative punishment. In the Ancien Régime the punishment became a spectacle on deterrence whilst the crowds denounced the evildoer as they were wheeled into the square! In modern times this criminality incorporated rehabilitation to offer the opportunity for the criminal to repent and make amends.
‘The first man who having enclosed a piece of ground bethought himself of saying “This is mine”’! This is an alternative interpretation of the first crime, according to Jean-Jacques Rousseau (1762/1993: 192). In The Social Contract he identifies the first crime very differently from the scriptures. In this case the crime is not directed at a person but the wider community. The usurping of land or good in any manner that violates the rights of others is crime because it places individualism ahead of the common good. As in this crime there is no violence against the person, the way in which we respond to it is different. Imperialism as a historical mechanism accepts the infringement of property, rights, and human rights as a necessity in human interactions. The law here is primarily protected for the one who claims the land rather than those who have been left homeless. In this case, crime is associated with all those mechanisms that protect privilege and property. Soon after titles of land emerged and thereafter titles of people owning other people follow. The land becomes an empire, and the empire allows a man and his regime to set the laws to protect him and his interests. Traditionally empires change from territories of land to centres of government and control of people. The land of the English, the land of the Finnish, the land of the Zulu. In this instance the King become a figure and custom law subverts natural law to accommodate authority and power.
These two “original” crimes represent the diversity in which criminology can be seen; one end is the interpersonal psychological rendition of criminality based on the brutality of violence whilst on the other end is an exploration of wider structural issues and the institutional violence they incorporate. The spectrum of variety criminology offers is a curse and a blessing in one. From one end, it makes the discipline difficult to specify, but it also allows colleagues to explore so many different issues. Regardless of the type of crime category for any person attracted to the discipline there is a criminology for all.
Between these two polar apart approaches, it is interesting to note their interaction. In that it can be seen the interaction of the social and historical priorities of crime given at any given time. This historical positivism of identifying milestones of progression is an important source of understanding the evolution of social progression and movements. Let’s face it, crime is a social construct and as such regardless of the perspective is indicative of the way society prioritises perceptions of deviance.
Arguably the crimes described previously denote different schools of thought and of course the many different perspectives of criminology. A perfectly contorted discipline that not only adapts following the evolution of crime but also theorises criminality in our society. When you are asked to describe criminology, numerous associations come to mind, “the study of crime and criminality” the “discipline of criminal behaviours” “the social construction of crime” “the historical and philosophical understanding of crime in society across time” “the representation of criminals, victims, and agents in society”. These are just a few ways to explain criminology. In this entry we explore the origins of two perspectives; theology and sociology; image that the discipline is influenced by many other perspectives; so consider their “origin” story. How different the first crime can be from say a psychological or a biological perspective. The origins of criminology is an ongoing tale of fascinating specialisms.
Rousseau, Jean-Jacques, (1762/1993), The Social Contract and Discourses, tr. from the French by G.D.H. Cole, (London: Everyman’s Library)
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Capitalism and tourism: an ethical conundrum
After a two-year delay in our holiday booking due to the Covid pandemic, my wife and I were fortunate enough to spend a two-week holiday in Cape Verde (Cabo Verde) on the island of Sal. We’ve been lucky enough to visit the islands several times over the last ten years. Our first visit was to Boa Vista but since the hotel that we liked no longer seemed to be available through our tour operators, we ended up going to Sal. When we first visited Boa Vista, there was little to be found outside of the hotel other than deserted beaches and the crashing of the Atlantic waves on the seashore. There was a very large hotel on the other side of the island and a smattering of smaller hotels dotted around, but that was it. After several visits we began to notice that other hotels were popping up along the seashore and there was a definite sense of development to cater for the holiday trade. The same can be said of Sal. The first hotel we visited had only just been built and there were the foundations of other buildings creeping up alongside but in the main, it seemed pretty deserted. Now though there are hotels everywhere and a fairly new very large one not that far away from where we stayed.
The first thing you notice as a visitor to the islands is that this is not an affluent country, far from it. Take a short trip into the town centre and you very rapidly see and sense the pervading poverty. This is a former Portuguese colony, and it comes as no surprise that it played a strategic role in the slave trade until the late nineteenth century whereupon it saw a rapid economic decline. Tourism has boosted the economy and plays a significant role in the country’s population, and this became even more evident during our latest visit. The country is only just recovering from the pandemic and several of the hotels were still mothballed as were the various businesses along the sea front. I’m not sure what the situation was or is in the country with regards to welfare, but I wouldn’t mind betting that they’d never heard of the word furlough, let alone implemented any such scheme. Quite simply no tourism means no work and no work means no wages, such as they are. In conversation with a number of the staff at the hotel, it became obvious that they were not only pleased we were there, but that they wanted us to return again. We were often asked if we would come back and one person, I spoke to pleadingly asked us to return as ‘we need the job’. Of course, it’s not just us that need to return, it’s all the tourists. Tourism supports so many aspects of the economy, not just jobs in hotels but local businesses as well. I think the fact that we keep going back there says something about the lovely people that we’ve been privileged to meet.
But then as I sat one night contently sipping a gin and tonic, debating whether I should have another before dinner, I began to think about whether all of this was ethical. The hotel we stayed in was part of a large international chain. Nearly all the hotels are part of large multinational corporations servicing their shareholders. Whilst my relaxation and enjoyment is great for me, it is on the back of the exploitative nature of the service industry. A business that probably doesn’t pay high wages, those working in the service industry in this country can probably attest to that, so goodness knows what it’s like in an impoverished place such as Cape Verde. My enjoyment therefore promotes exploitation and yet vis-a- vie enables people to have much needed work and pay. Of course, I may have this all wrong and the companies are pouring millions into the country to improve living standards for the inhabitants, and they may pay wages that are very reasonable. But somehow, because of the nature of business, and the eye on profit margins, I very much doubt it. When businesses consider business ethics, I wonder how far they cast the ethical net? As for me, it’s a bit of Catch 22, damned if you do and damned if you don’t. But then so much of life seems to be like that.
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Complaint! (For Sara Ahmed)
This poem comes inspired from the recent UCU strikes, and also the underpinning arguements of Complaint by Sara Ahmed. The institution protects itself, while removing those who complain (or in many cases, they remove themselves). It is also inspired by ‘Testimony’ by Irish poet Seamus Heaney.
As higher education burns,
they blame white lecturers who picket,
and the Black and Brown lecturers
no longer willing to be ‘paid in exposure’
to the hull of slave ships. Colonialism’s hot mouth
at the nucleus of HE’s epistemes,
so senior leaders blame lecturers
for neglect. Meanwhile, the upper echelons
play Monopoly with staff pay checks
students left to grieve assignment
work revolving around conveyer belts
like undead corpses between indenture and slavery
it’s a Tuesday morning
a fever of claret runs riot
across picketing lines
turn cloaks to justice and equality,
there’s just ice behind the scab
where hearts used to beat. Back in the 80s,
gay and lesbian activists stood in solidarity
with the miners; and Arthur Scargill
and co scurried to Jayaben Desai at Grunwick
from the main road, you can still hear the screams
of comradery, and ‘we see yous’ …
yet behind picket tea and biscuits,
there are teary smiles –
death behind the bags,
and behind the pyre …
smoke could be seen for miles.
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Colston, the toppling of a pejorative narrative
The acquittal of the four defendants for their role in the toppling of Edward Colston in Bristol has created an interesting debate and in some, more right-wing quarters, fury. In an interview following the verdict Boris Johnson stated we cannot seek to “retrospectively change our history“
But what history is he talking about, the one where this country was heavily involved in slavery or some other history around Empire and ‘jolly hockey sticks and all that sort of thing’?
History tells us that this country’s empire, like all empires significantly benefited from its conquests to the detriment of those conquered. Although if you watch the Monty Python film The Life of Brian, the right of the political spectrum might find some comfort in the sketch that starts with ‘What have the Romans ever done for us’? This country’s history is complex more so because it is a shared history with its own inhabits and those of other countries across most of the world. A history of slaves and slave traders. A history of rich and powerful and poor and powerless. A history of remapping of countries, redefining of borders, of the creation of unrest, uncertainty and chaos. A history of theft, asset stripping, taking advantage and disempowerment. As well as a history of standing up to would be oppressors. It is a complex history but not one that is somehow rewritten or removed by the toppling of a statue of a slave trader.
The tearing down of the statue is history. It is a fact that this country’s so called great and good of the time were tarnished by a despicable trade in human misery. The legacy of that lives on to this day. Great and good then, not so now, in fact they never were, were they? It may be questionable whether the circumstances of the removal of the statue were right, hence the charges of criminal damage. It might be questionable whether the verdict given by the jury was right, but surely this isn’t about changing history, it is about making it.
There are suggestions that the verdict may be referred to a higher authority, perhaps the Supreme Court. It appears right that there was a case to answer, and it seems right that the jury were allowed to deliver the verdict they did. There is nothing perverse in this, nothing to challenge, due process has taken place and the people have spoken. The removal of the statue was not criminal damage and therefore was lawful.
If a statue is an affront to the people of a locality, then they should be able to have it removed. If is such an affront to common decency, then the only people guilty of an offence are those that failed to remove it in the first place. Of course, it is more complex than that and perhaps the bigger question is why this didn’t happen sooner?
It would seem fitting to replace the statue with something else. Something perhaps that shows that slowly people of this country are waking up to the country’s past, well at least some of them. A statue that commemorates a new beginning, that acknowledges the country’s true past and points the way to a far more humane future for all. No Mr Johnson, we shouldn’t try to rewrite or obliterate history, we just need to change the way it written and stop ignoring the truth.
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Spend, Spend, Spend!
It is that time of year where I start to appear to be like the Grinch that Stole Christmas (before the happy ending). Whilst I love to spend time with family and friends during Christmas, I find the excessive consumption that surrounds this festive holiday to be quite problematic.
It is only November yet the annual hysteria surrounding Christmas is being pushed via the news, adverts, social media and shops selling all things deemed ‘Christmassy’. With it being Black Friday today this issue is likely to intensify. This worries me, it was only this week that I happened to be watching a television programme where a caller phoned the show ask the host;
If I am already in 50K (ish) worth of debt can you help me borrow another 3k so that I can buy Christmas presents?
It might seem easy to see debt as an individual issue. Yet, if using a bit of criminological imagination, debt can be perceived as an issue that is influenced by culture, and by capitalism, which encourages people to buy things even if they cannot afford to do so.
I do worry about the strains that Christmas may have on those workers who are already working in very poor working conditions, and with very poor pay. Especially as capitalism continues to be oppressive along citizenship, class, gender and race lines.
How will those that work in sweatshops find the increased Christmas demand? If a bit of extra pay is possible perhaps this might be welcomed, (especially due to the effect of covid), but this does not erase the issues of exploitation. Some people may say that capitalism is needed for survival and human ‘advancement’. In the past, ideas about human advancement have been used to justify the most brutal experiences of enslaved and colonised people. I am no expert but it seems that, in contemporary society, this so called ‘advancement’ is having dire effects on many, including the living situations for indigenous people and the planet.
Surely there is room to operate in a way which balances the profit based motive with more ethical considerations of humans?…Or maybe the whole system needs to change? What would happen if people were able to be critical of capitalism. Or for those that are already critical, what if they really thought about whether they need to buy all of the items in their online baskets? What if those with disposable income find that they have lots of savings due to reducing spending and decide to gave the money to charity (/or to those that need it more than them)? I wonder if this would then encourage businesses to becomes both more ethical and affordable.
Rest assured, I am not writing this post to be smug about my own lifestyle. Although, I will never really fully understand why people want to have/buy so many things with such high levels of inequality.
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Fifty Pounds Per Child Per Year
Usually I consume my news through the BBC app, although occasionally I enjoy getting the run down of political affairs from the horses mouth, so to speak. Often I watch the Prime Ministers Questions, getting riled up at the majority of topics raised. However, yesterday (9/06/21), I found myself getting particularly outraged and passionate at a certain issue that has also been highly reported in the news.
Earlier last week, the Prime Minister outlined his Covid recovery package for schools, he pledged £1.4bn to enable students to catch up on the work, education and socialisation that has been missed. The controversy appears when comparing this figure to £13.5bn, originally suggested by Education Policy Institute (Education Policy Institute, 2021). To put it into perspective, £1.4bn equates to about £50 per child, per year- apparently you certainly can put a price on children’s education. Even with Johnson’s additional £1bn funding that will stretch across the next three years, the ‘recovery’ package is frankly laughable, it was a move that saw the education recovery commissioner, Kevan Collins, resign in protest.
Putting funding and economics aside, I think that this was a prime example of how the importance of education is once again, being forgotten. The potential power of the education system is not being utilised by any means. Politicians are still not realising that education reform doesn’t have to mean tougher discipline and it doesn’t have to mean more Ofsted checks and it certainly doesn’t have to mean more stressful, ‘rigorous testing’ of students, something which former education secretary Michael Gove pushed for in 2013 (Adams, 2013).
“Simply making exams harder does not guarantee higher standards nor mean that students will be prepared for a job.”
~ Brian Lightman (Adams, 2013)
Forcing misbehaved children out of school through punitive disciplinary actions, suspensions and exclusions simply puts them on the road to loosing faith in the education system and increases their likely hood of antisocial behaviour, which can lead to criminal careers later in life. The importance of creating an educational environment that students actually want to be a part of cannot be understated.
Furthermore, the importance of altering the current curriculum is completely overlooked. School has the potential to give children and teenagers the ability to have more autonomy over so many aspects of their later life; adequate lessons about political ideology, history and the voting system, done in an accessible way, has the potential to raise more politically aware, inclined individuals that feel equipped to engage and participate in the democratic process on a local and national scale.
Appropriate finance and law classes could eventually go on to raise a higher number of adults who feel able to handle their money situations in a better, healthier way; they could also begin to understand their rights and the court processes better. Finally, focusing on the decolonisation of the curriculum could allow ethnic minorities and other marginalised demographics to learn about their ancestors, history and culture in a more mainstream, impartial way. The impacts of restructuring the standard and the content of the schooling curriculum could have an abundance of benefits, not only to individuals but to society itself.
However, with no clear moves for the education secretary to explore theses benefits further and implement any changes, along with the promised £50 per pupil, per year, it is evident that the potential power of the education system has once again been understated and that, education is, indeed, not a priority for the current government.
Adams, R., 2013. GCSEs to become more demanding and rigorous, says Michael Gove. [online] The Guardian. Available at: <https://www.theguardian.com/education/2013/jun/11/gcse-demanding-rigorous-michael-gove>
Education Policy Institute. 2021. EPI responds to the government’s new education recovery package – Education Policy Institute. [online] Available at: <https://epi.org.uk/comments/epi-responds-to-the-governments-new-education-recovery-package/>
A link for the Prime Minister’s Questions episode: https://m.youtube.com/watch?v=zQkiEAZ2oh0&feature=youtu.be
A link for the Prime Minister’s Question with BSL: https://youtu.be/ZgcnQqbChZs
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The ‘other’ BBC worldservice. #BlackenAsianWithLove
The ‘other’ BBC worldservice.
If you google “BBC+Mandingo,” please be aware that it is NSFW. Use your imagination. Now, imagine an auction block. Imagine a slave standing there. Breeding slaves underpinned the ‘white supremacist, capitalist, patriarchal’ system that placed their bodies upon that auction block. Hyper-sexualisation of Black bodies began right there. It is bell hooks’ Intersectionality lens that’s necessary for a holistic gaze upon consumer commodification.
Now, imagine that one Black boy in class, vying for attention just as any other adolescent, yet he’s got an entire multitude of hyper-sexualised images filling the heads of virtually everyone in the room. By the time they hit the locker-room, everyone is expecting to see this kid’s BBC. I’ve had many (non-Black) adults say that to me explicitly, inexplicably in any given situation where one might not otherwise imagine penis size would surface so casually in conversation. Hence, we can all imagine that with the crudeness of adolescent male vernacular: Your kid is asking my kid why his penis isn’t what all the rappers rap about. 
Why are so many commercially successful rappers’ fantasies reduced to “patriarchal f*cking?” Reading Michael Kimmel’s essay “Fuel for Fantasy: The Ideological Construction of Male Lust,” in her seminal book We Real Cool: Black Masculinity, bell hooks clarifies: “In the iconography of black male sexuality, compulsive-obsessive fucking is represented as a form of power when in actuality it is an indication of extreme powerlessness” (hooks: 67-8).
It’s auto-asphyxiation, a kind of nihilistic sadomasochism that says, if the world thinks of me as a beast, then a beast I shall be. Plenty of kids work this out by the time they hit the playground. “Patriarchy, as manifest in hip-hop, is where we can have our version of power within this very oppressive society,” explains writer/activist Kevin Powell (qtd. in hooks: 56). Ironically, Powell came to fame in the 90’s on MTV through the original reality show aptly entitled “The Real World.”
Plantation Politics 101
Since at least 2017, commercial rap has been the most widely sold musical genre; it’s pop. Beyond roughly 700,000 sales, Black people are not the primary purchasers of commercialised rap, as explained in the documentary Hip-Hop: Beyond Beats and Rhymes. It takes millions to earn ‘multi-platinum’ status. Yet, while created by and for Black and brown people in ghettoized communities, it has morphed into a transnational commodity having little to do with the realities of its originators, save for the S&M fantasies of wealth beyond imagination. And what do they boast of doing with that power, read as wealth? Liberating the masses from poverty? Intervening on the Prison Industrial Complex? Competing with the “nightmare” racist landlords like Donald Trump’s dad Fred? No! They mimic the very gangsters they pretend to be. Once Italian-Americans held hard that stereotype, but now it’s us. It’s always about power. Truly, ‘it’s bigger than Hip-Hop’.
The more painful question few bother asking is why commercial rap music focuses so keenly on pimps, thugs, b*tches and whores? Like other commodities, commercial rap is tailored to the primary consumer base, which isn’t (fellow) Black people, but white youth. What is it about contemporary white youth that craves images of salacious, monstrous, licentious and violent Black people boasting about killing and maiming one another? Describing this mass commercial “Misogynistic rap music,” hooks states: “It is the plantation economy, where black males labor in the field of gender and come out ready to defend their patriarchal manhood by all manner of violence against women and men whom they perceive to be weak and like women” (hooks: 57-8). Plainly, the root of commercial rap’s global prominence is the reenactment of “sadomasochistic rituals of domination, of power and play” (hooks: 65).
Hyper-sexualisation is a form of projection onto Black people a mass white anxiety about our shared “history of their brutal torture, rape, and enslavement of black bodies” (hooks: 63). She goes on to explain: “If white men had an unusual obsession with black male genitalia it was because they had to understand the sexual primitive, the demonic beast in their midst. And if during lynchings they touched burnt flesh, exposed private parts, and cut off bits and pieces of black male bodies, white folks saw this ritualistic sacrifice as in no way a commentary on their obsession with black bodies, naked flesh, sexuality” (ibid). Hence the BBC obsession finds a consumer home safely in pop music!
“I am ashamed of my small penis,” a stranger recently mentioned to me in a grilled wing joint I happened upon here in Hanoi. The confession came from nowhere, having nothing to do with anything happening between us at the time. Is this the locker-room banter I always hear about? Are straight men really so obsessed with their penises? Given his broken English and my non-existent Vietnamese, I tried comforting him by explaining in the simplest terms the saying: “It’s not the size of the wave but the motion of the ocean.” Colloquialisms never translate easily, but I did at least deflect the subject away from ethno-sexual myths spread worldwide through contemporary consumer culture.
We’ve got to talk about ethno-sexual myths with openness, honesty and integrity. Silence is the master’s tool; silence = death! Further, echoing ‘black, lesbian, mother, warrior, poet’ Audre Lorde, ‘The master’s tools will never dismantle the master’s house”. I am Black in Asia, and there are perhaps no two groups of men at polar opposites of ethno-sexual myths. Like the hyper-sexualisation of women of colour, these myths reveal that neither Blackness nor Asianess is at the centre of these globally circulated myths. Hyper-sexual in comparison to who or what? Hegemonic heteronormative whiteness. Say it with me: Duh!
To get In-formation:
hooks, b. (2004) We Real Cool: Black Men and Masculinity. New York: Routledge.
Lorde, A. (1984) Sister Outsider: Essays and Speeches. Berkeley: Crossing Press.
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The Euthanasia of the Youth in Asia: Milky White Skin #BlackenAsiawithLove
Shahrukh Khan (SRK) is arguably the Indian film industry’s biggest global star and commercial brand ambassador. In one early advertisement, he strikes a match from a dark-skinned kid’s face to show just how abhorrent it is as a trait. In another ad, ostensibly more humorous, SRK disses a group of traditional Northern Indian wrestlers for wearing skirts and make-up. The star chides them for using the feminine product instead of (converting to) the newly available male version (i.e. re-packaged in gray rather than pink). The product? The skin bleach Fair and Handsome. In both ads, the transformed, ‘fairer’ skinned consumer is pummeled with young girls virtually appearing from nowhere.
This follows the ty
pical consumerist trope: The product makes users more popular and sexually appealing. Yet, things got worse. Clean and Dry’s ‘intimate’ bleaching shower gel for women (C&D). Yes, you read right: A bleaching shower gel aimed at lightening brown women’s crotches. There’s no male equivalent, save for a well-circulated spoof called Gore Gote: India’s #1 Testicular Fairness Cream (Mukherjee). In the initial shot of the C&D advertisement, a pouty-mouthed (fair-skinned) woman is ignored by her (fair-skinned) husband in their (upper-middle-class) apartment. Naturally, it seems, she bleaches her labia with C&D. After displaying the product’s virtues, the husband literally chases the wife around the fancy flat as she playfully dangles (his) keys. Her secret to happiness: A newly bleached intimate area. Is this a proxy for a white woman’s vagina?
What’s wrong with consumerism? The marketplace will not save you. As a Black person interested in self-love, it is clear that the market is murderous. There, the fetish of blackness is made widely available, as if one could bottle stereotypical ‘coolness’ and sell it to the youth in Asia, one of the largest consumer groups in the world. Fashion shops targeting youth regularly plaster posters of Bob Marley or Hip-Hop thugs to peddle goods to youth. Yet, standing in the rotunda of this mall, one could see shops of every major western cosmetics brand, including Clinique, Mac, Estée Lauder. Here in Asia, the flagship product in each shop is skin bleach! Black is cool, but white is power. Ironically, at the time I was modeling for a campaign in Vogue and Elle Décor in India, yet none of the make-up artists carried my mocha shade (shady, right).
YELLOW FEVER
The skin bleach industry is by far the most virulent of all consumer products – even fast food. The bulk of this industry is meted out on the bodies of women…and girls who learn early that fate of darkness (just check out any Indian Matrimonials page). According to an August 2019 article in Vogue: “Per a recent World Health Organization report (WHO), half of the population in Korea, Malaysia, and the Philippines uses some kind of skin lightening treatment. And it’s even higher in India (60%) and African countries, such as Nigeria (77%).” After a 7 minutes instrumental intro to his 1976 hit, Yellow Fever, Fela Kuti chants: “Who steal your bleaching?/Your precious bleaching?…/Your face go yellow/Your yansh go show/Your mustache go show/Your skin go scatter/You go die o.”
It’s lethal, often a mercurous poison used to kill the soul. It is a fetishization of whiteness, that reveals the “internalization of the coloniser’s inferiorisation of dark skin as native and Other” (Thapan: 73). It’s euthanasia. Skin bleachers are painlessly killing themselves, willingly participating in their own annihilation. Not only does it quite literally murder the melanin in one’s skin, it symbolically kills one’s ‘dark and native’ self, giving birth to a new and improved modern identity. It requires constant application and reflects a consumerist’s self-regulation. Bleach is expensive, despite the industry’s ‘bottom of the pyramid’ approach to the marketing 4P’s – bleach sold in cheap tiny packages for the poor. Skin bleach is a form of mimesis, to actually embody modernity through crafting the ‘cultivated, developed and perfected’ self (Thapan: 70).
When I began teaching at UoN, I was asked to propose topics for business ethics modules, which were then optional. Hesitantly, I suggested skin bleach and hair weaves. Looking at the composition of the student body, this would be as familiar to them, as the products were locally available (see picture below taken in an ‘ethnic’ hair shop on Northampton’s high street). Several students have subsequently pursed these subjects in their dissertations. I was sad to learn that in colloquial Somali, ‘fair skin’ is a moniker for pretty, just as we western Blacks use ‘light skin and long hair’. Colourism makes dark-skinned people unsafe in our own homes.
I was pleasantly surprised at the support from the module leader, an older, straight white man. He said he knew little about the politics of black and brown skin and hair, yet listened with great interest and did his own research into the matter. What’s more, he stood by me both literally and figuratively. He was there when I was called to account for some negative student feedback such as “I’m a guy, I don’t wear make-up,” when asked to consider the differential impact of beauty standards on the psyches and earnings of women in business. He stood by me when I’d dropped the F-word (feminism) into the curriculum. This was before the Gender Pay Gap became more widely known or theBritish government required audits from large organisations. He is an ally. He stood by me in ways that may have been riskier for individuals outside the circles of normative power of gender, race and class. Talk about a way to use one’s privilege!
References
Kuti, F. (1976). Yellow Fever. [LP] Decca 8 Track Studios. Available at: https://genius.com/Fela-kuti-and-africa-70-yellow-fever-annotated [Accessed 13 Nov. 2019].
Mukherjee, R., Banet-Weiser, S. and Gray, H. (2019). Racism Postrace. Durham, N.C.
Thapan, M. (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. New Delhi: SAGE.
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A month of Black history through the eyes of a white, privileged man… an open letter
Dear friends,
Over the years, in my line of work, there was a conviction, that logic as the prevailing force allows us to see social situations around (im)passionately, impartially and fairly. Principles most important especially for anyone who dwells in social sciences. We were “raised” on the ideologies that promote inclusivity, justice and solidarity. As a kid, I remember when we marched as a family against nuclear proliferation, and later as an adult I marched and protested for civil rights on the basis of sexuality, nationality and class. I took part in anti-war marches and protested and took part in strikes when fees were introduced in higher education.
All of these were based on one very strongly, deeply ingrained, view that whilst the world may be unfair, we can change it, rebel against injustices and make it better. A romantic view/vision of the world that rests on a very basic principle “we are all human” and our humanity is the home of our unity and strength. Take the environment for example, it is becoming obvious to most of us that this is a global issue that requires all of us to get involved. The opt-out option may not be feasible if the environment becomes too hostile and decreases the habitable parts of the planet to an ever-growing population.
As constant learners, according to Solon (Γηράσκω αεί διδασκόμενος)[1] it is important to introspect views such as those presented earlier and consider how successfully they are represented. Recently I was fortunate to meet one of my former students (@wadzanain7) who came to visit and talk about their current job. It is always welcome to see former students coming back, even more so when they come in a reflective mood at the same time as Black history month. Every year, this is becoming a staple in my professional diary, as it is an opportunity to be educated in the history that was not spoken or taught at school.
This year’s discussions and the former student’s reflections made it very clear to me that my idealism, however well intended, is part of an experience that is deeply steeped in white men’s privilege. It made me question what an appropriate response to a continuous injustice is. I was aware of the quote “all that is required for evil to triumph is for good men to do nothing” growing up, part of my family’s narrative of getting involved in the resistance, but am I true to its spirit? To understand there is a problem but do nothing about it, means that ultimately you become part of the same problem you identify. Perhaps in some regards a considered person is even worse because they see the problem, read the situation and can offer words of solace, but not discernible actions. A light touch liberalism, that is nice and inclusive, but sits quietly observing history written in the way as before, follow the same social discourses, but does nothing to change the problems. Suddenly it became clear how wrong I am. A great need to offer a profound apology for my inaction and implicit collaboration to the harm caused.
I was recently challenged in a discussion about whether people who do not have direct experience are entitled to a view. Do those who experience racism voice it? Of course, the answer is no; we can read it, stand against it, but if we have not experienced it, maybe, just maybe, we need to shut up and let other voices be heard and tell their stories. Black history month is the time to walk a mile in another person’s shoes.
Sincerely yours
M
[1] A very rough translation: I learn, whilst I grow, life-long learning.
Thoughts from the criminology team 