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The ‘other’ BBC worldservice. #BlackenAsianWithLove

The ‘other’ BBC worldservice.

If you google “BBC+Mandingo,” please be aware that it is NSFW. Use your imagination. Now, imagine an auction block. Imagine a slave standing there. Breeding slaves underpinned the ‘white supremacist, capitalist, patriarchal’ system that placed their bodies upon that auction block. Hyper-sexualisation of Black bodies began right there. It is bell hooks’ Intersectionality lens that’s necessary for a holistic gaze upon consumer commodification.

Now, imagine that one Black boy in class, vying for attention just as any other adolescent, yet he’s got an entire multitude of hyper-sexualised images filling the heads of virtually everyone in the room. By the time they hit the locker-room, everyone is expecting to see this kid’s BBC. I’ve had many (non-Black) adults say that to me explicitly, inexplicably in any given situation where one might not otherwise imagine penis size would surface so casually in conversation. Hence, we can all imagine that with the crudeness of adolescent male vernacular: Your kid is asking my kid why his penis isn’t what all the rappers rap about. we-real-cool-cover

Why are so many commercially successful rappers’ fantasies reduced to “patriarchal f*cking?” Reading Michael Kimmel’s essay “Fuel for Fantasy: The Ideological Construction of Male Lust,” in her seminal book We Real Cool: Black Masculinity, bell hooks clarifies: “In the iconography of black male sexuality, compulsive-obsessive fucking is represented as a form of power when in actuality it is an indication of extreme powerlessness” (hooks: 67-8).

It’s auto-asphyxiation, a kind of nihilistic sadomasochism that says, if the world thinks of me as a beast, then a beast I shall be. Plenty of kids work this out by the time they hit the playground. “Patriarchy, as manifest in hip-hop, is where we can have our version of power within this very oppressive society,”  explains writer/activist Kevin Powell (qtd. in hooks: 56). Ironically, Powell came to fame in the 90’s on MTV through the original reality show aptly entitled “The Real World.”

Plantation Politics 101

Since at least 2017, commercial rap has been the most widely sold musical genre; it’s pop. Beyond roughly 700,000 sales, Black people are not the primary purchasers of commercialised rap, as explained in the documentary Hip-Hop: Beyond Beats and Rhymes. It takes millions to earn ‘multi-platinum’ status. Yet, while created by and for Black and brown people in ghettoized communities, it has morphed into a transnational commodity having little to do with the realities of its originators, save for the S&M fantasies of wealth beyond imagination. And what do they boast of doing with that power, read as wealth? Liberating the masses from poverty? Intervening on the Prison Industrial Complex? Competing with the “nightmareracist landlords like Donald Trump’s dad Fred? No! They mimic the very gangsters they pretend to be. Once Italian-Americans held hard that stereotype, but now it’s us. It’s always about power. Truly, ‘it’s bigger than Hip-Hop’.

We-real-coolThe more painful question few bother asking is why commercial rap music focuses so keenly on pimps, thugs, b*tches and whores? Like other commodities, commercial rap is tailored to the primary consumer base, which isn’t (fellow) Black people, but white youth. What is it about contemporary white youth that craves images of salacious, monstrous, licentious and violent Black people boasting about killing and maiming one another? Describing this mass commercial “Misogynistic rap music,” hooks states: “It is the plantation economy, where black males labor in the field of gender and come out ready to defend their patriarchal manhood by all manner of violence against women and men whom they perceive to be weak and like women” (hooks: 57-8). Plainly, the root of commercial rap’s global prominence is the reenactment of “sadomasochistic rituals of domination, of power and play” (hooks: 65).

Hyper-sexualisation is a form of projection onto Black people a mass white anxiety about our shared “history of their brutal torture, rape, and enslavement of black bodies” (hooks: 63). She goes on to explain: “If white men had an unusual obsession with black male genitalia it was because they had to understand the sexual primitive, the demonic beast in their midst. And if during lynchings they touched burnt flesh, exposed private parts, and cut off bits and pieces of black male bodies, white folks saw this ritualistic sacrifice as in no way a commentary on their obsession with black bodies, naked flesh, sexuality” (ibid). Hence the BBC obsession finds a consumer home safely in pop music!

“I am ashamed of my small penis,” a stranger recently mentioned to me in a grilled wing joint I happened upon here in Hanoi. The confession came from nowhere, having nothing to do with anything happening between us at the time. Is this the locker-room banter I always hear about? Are straight men really so obsessed with their penises? Given his broken English and my non-existent Vietnamese, I tried comforting him by explaining in the simplest terms the saying: “It’s not the size of the wave but the motion of the ocean.” Colloquialisms never translate easily, but I did at least deflect the subject away from ethno-sexual myths spread worldwide through contemporary consumer culture.

We’ve got to talk about ethno-sexual myths with openness, honesty and integrity. Silence is the master’s tool; silence = death! Further, echoing ‘black, lesbian, mother, warrior, poet’ Audre Lorde, ‘The master’s tools will never dismantle the master’s house”. I am Black in Asia, and there are perhaps no two groups of men at polar opposites of ethno-sexual myths. Like the hyper-sexualisation of women of colour, these myths reveal that neither Blackness nor Asianess is at the centre of these globally circulated myths. Hyper-sexual in comparison to who or what? Hegemonic heteronormative whiteness. Say it with me: Duh!

 

To get In-formation:

hooks, b. (2004) We Real Cool: Black Men and Masculinity. New York: Routledge.

Lorde, A. (1984) Sister Outsider: Essays and Speeches. Berkeley: Crossing Press.

The Euthanasia of the Youth in Asia: Milky White Skin #BlackenAsiawithLove

Shahrukh Khan (SRK) is arguably the Indian film industry’s biggest global star and commercial brand ambassador.  In one early advertisement, he strikes a match from a dark-skinned kid’s face to show just how abhorrent it is as a trait. In another ad, ostensibly more humorous, SRK disses a group of traditional Northern Indian wrestlers for wearing skirts and make-up.  The star chides them for using the feminine product instead of (converting to) the newly available male version (i.e. re-packaged in gray rather than pink). The product? The skin bleach Fair and Handsome. In both ads, the transformed, ‘fairer’ skinned consumer is pummeled with young girls virtually appearing from nowhere.

 

This follows the tyFAH-SRK-Web-Side-722-x-493pxlpical consumerist trope: The product makes users more popular and sexually appealing. Yet, things got worse. Clean and Dry’s ‘intimate’ bleaching shower gel for women (C&D). Yes, you read right: A bleaching shower gel aimed at lightening brown women’s crotches. There’s no male equivalent, save for a well-circulated spoof called Gore Gote: India’s #1 Testicular Fairness Cream (Mukherjee). In the initial shot of the C&D advertisement, a pouty-mouthed (fair-skinned) woman is ignored by her (fair-skinned) husband in their (upper-middle-class) apartment. Naturally, it seems, she bleaches her labia with C&D. After displaying the product’s virtues, the husband literally chases the wife around the fancy flat as she playfully dangles (his) keys. Her secret to happiness: A newly bleached intimate area. Is this a proxy for a white woman’s vagina?

What’s wrong with consumerism? The marketplace will not save you. As a Black person interested in self-love, it is clear that the market is murderous. There, the fetish of blackness is made widely available, as if one could bottle stereotypical ‘coolness’ and sell it to the youth in Asia, one of the largest consumer groups in the world. Fashion shops targeting youth regularly plaster posters of Bob Marley or Hip-Hop thugs to peddle goods to youth. Yet, standing in the rotunda of this mall, one could see shops of every major western cosmetics brand, including Clinique, Mac, Estée Lauder. Here in Asia, the flagship product in each shop is skin bleach! Black is cool, but white is power. Ironically, at the time I was modeling for a campaign in Vogue and Elle Décor in India, yet none of the make-up artists carried my mocha shade (shady, right).

YELLOW FEVER

FELA KUTI-YELLOW-FEVERThe skin bleach industry is by far the most virulent of all consumer products – even fast food. The bulk of this industry is meted out on the bodies of women…and girls who learn early that fate of darkness (just check out any Indian Matrimonials page). According to an August 2019 article in Vogue: “Per a recent World Health Organization report (WHO), half of the population in Korea, Malaysia, and the Philippines uses some kind of skin lightening treatment. And it’s even higher in India (60%) and African countries, such as Nigeria (77%).” After a 7 minutes instrumental intro to his 1976 hit, Yellow Fever, Fela Kuti chants: “Who steal your bleaching?/Your precious bleaching?…/Your face go yellow/Your yansh go show/Your mustache go show/Your skin go scatter/You go die o.”

It’s lethal, often a mercurous poison used to kill the soul. It is a fetishization of whiteness, that reveals the “internalization of the coloniser’s inferiorisation of dark skin as native and Other” (Thapan: 73). It’s euthanasia. Skin bleachers are painlessly killing themselves, willingly participating in their own annihilation. Not only does it quite literally murder the melanin in one’s skin, it symbolically kills one’s ‘dark and native’ self, giving birth to a new and improved modern identity. It requires constant application and reflects a consumerist’s self-regulation. Bleach is expensive, despite the industry’s ‘bottom of the pyramid’ approach to the marketing 4P’s – bleach sold in cheap tiny packages for the poor. Skin bleach is a form of mimesis, to actually embody modernity through crafting the ‘cultivated, developed and perfected’ self (Thapan: 70).

When I began teaching at UoN, I was asked to propose topics for business ethics modules, which were then optional. Hesitantly, I suggested skin bleach and hair weaves. Looking at the composition of the student body, this would be as familiar to them, as the products were locally available (see picture below taken in an ‘ethnic’ hair shop on Northampton’s high street). Several students have subsequently pursed these subjects in their dissertations. I was sad to learn that in colloquial Somali, ‘fair skin’ is a moniker for pretty, just as we western Blacks use ‘light skin and long hair’. Colourism makes dark-skinned people unsafe in our own homes.

I was pleasantly surprised at the support from the module leader, an older, straight white man. He said he knew little about the politics of black and brown skin and hair, yet listened with great interest and did his own research into the matter. What’s more, he stood by me both literally and figuratively. He was there when I was called to account for some negative student feedback such as “I’m a guy, I don’t wear make-up,” when asked to consider the differential impact of beauty standards on the psyches and earnings of women in business. He stood by me when I’d dropped the F-word (feminism) into the curriculum. This was before the Gender Pay Gap became more widely known or theBritish government required audits from large organisations. He is an ally. He stood by me in ways that may have been riskier for individuals outside the circles of normative power of gender, race and class. Talk about a way to use one’s privilege!

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References

Kuti, F. (1976). Yellow Fever. [LP] Decca 8 Track Studios. Available at: https://genius.com/Fela-kuti-and-africa-70-yellow-fever-annotated [Accessed 13 Nov. 2019].

Mukherjee, R., Banet-Weiser, S. and Gray, H. (2019). Racism Postrace. Durham, N.C.

Thapan, M. (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. New Delhi: SAGE.

 

 

Your Name Is Not BAME

My name is Tré Ventour and I am the Students’ Union’s Vice President BME Sabbatical Officer. When I’ve asked students what BME stands for, most have been clueless – Black Minority Ethnic. The same could be said for BAME – Black Asian Minority Ethnic. I was elected to represent ethnic minority students. But I’ve been asking myself how much longer will this 47% be an ethnic minority? At Northampton, they will soon be the majority. This 14,000-student university in which nearly 7000 fit into this BME box.

Pigeon-holed. To be put into a box. I don’t like to think in boxes. I try not to think in labels but in this world, it’s naive to be colourblind. In the education sector, in this day and age, especially at Northampton, to not see race is to ignore the experiences of nearly 7,000 students – nearly 7,000 stories about potential hate crimes, and what about BAME members of staff? We must see race. We must see sex, class, and gender (all genders).

To be colourblind is to live life high on privilege – to exist without the consequences of hate crime. Some people live with racism, sexism and / or homophobia all their lives.

Many say “there’s one race, the human race.” That may be true but how comfortable must you be in your existence to come to that notion? And then push that notion on those who experience racism on a daily basis.

When I’ve spoken to students about BAME or ethnic minority, they say “Just call me by my name.” Students are flesh and bone, more than acronyms. And I do what they tell me to do (in a manner of speaking / within reason). I’m not Vice President, I’m not Mr Ventour; I am Tré and I am here to help students, to represent students (of colour) – more so Black students that look at White authority and see invader. Who I have heard compare university to apartheid South Africa – one in, one out – to a Zimbabwe under British rule – De Beers, Rhodes and racism. Fear and exclusion.

Call them minorities, call them BME, call them BAME. Yet, this acronym just seems like coded language for Black. And at Northampton, when people say BME or BAME, they mean Black students, so just say what you mean, “Black.”

And if these labels, if these pigeon-hole terms help Higher Education solve issues like attainment perhaps it’s worth it. But what I can say is that not all Black experiences are the same. To be a Black British student is not the same as to be a Black international from Africa, the EU or elsewhere.

But to be a person of colour in this country is to be immigrant, British or otherwise. To be overly polite. To be overly grateful or gracious. To be a good immigrant.

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